ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia
Evaluation Assignment – 70% Mid term Exam – 10% Final Exam – 20%
Assignment-70% Entrepreneur’s Profile – 10% Internship – attached to one particular small/medium organization (4 weeks) *Written activities (report) as entrepreneur (base on internship) – 30% Business proposal – 30%
Profile Someone (of course entrepreneur) whether well known or not but admire most by you in terms of his/her skill as entrepreneur! Write about his/her profile. Use your creativity to complete this.
Internship Search and attached yourself to one particular small/medium size organization Most important things – their willingness to participate and cooperate with you in completing the four weeks Come out report on the activities and at the end with some suggestion for improvements Use your creativities – photo, map, questionnaire design, etc
Business Proposal Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposa l
Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorization -table of content -list of figures -executive summary -Appendix
Con’t Body of Content Introduction – comp. background, vision & mission Organizational support Who’s who? Strategy 4 p’s Financial plan Gantt chart Limitation
Text –Buss. Proposal Introduction Marketing Marketing analysis Promotion Price Location Financial Gantt Chart
Mid term Exam only 10 % Chapter 3 only: Creativity, innovation and entrepreneurship Also related issues in entrepreneurs Three short questions
Final Exam 20% (Schaper’s, 2004) Covered chapter 3 and 5 only Also related issues in entrepreneurs Chapt 3: Creativity, innovation and entrepreneurship Chapt 5: Options for going into business All 5 long questions
Important Dateline for submission Test and exam Kelas maya All the best