RETAILING Professor Chip Besio Cox School of Business
RETAILERS ARE REINVENTING THEIR STORES TO MATCH THE WAY YOU WANT TO SHOP!
RETAILERS LOVE IT WHEN THE MAYOR VISITS!
Consumer Utilities Offered by Retailing THE VALUE OF RETAILING Retailing Consumer Utilities Offered by Retailing Place Form Possession Time The Global Economic Impact of Retailing
Which retailer best provides which utilities?
The relative size of different types of retailers
CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP Independent Retailer Corporate Chain Contractual Systems Wholesaler-Sponsored Voluntary Chains Retailer-Sponsored Cooperatives
CLASSIFYING RETAIL OUTLETS FORM OF OWNERSHIP Contractual Systems Franchising Business-Format Franchises Product-Distribution Franchises
The top five franchises in the United States
CLASSIFYING RETAIL OUTLETS LEVEL OF SERVICE Self-Service Limited Service Full-Service
Stores vary in terms of the breadth and depth of their merchandise lines
CLASSIFYING RETAIL OUTLETS TYPE OF MERCHANDISE LINE Depth of Product Line Specialty Outlets Category Killers
CLASSIFYING RETAIL OUTLETS TYPE OF MERCHANDISE LINE Breadth of Product Line General Merchandise Stores Scrambled Merchandising Hypermarket Supercenter Intertype Competition
Hypermarkets are popular in Europe and Latin America while supercenters are popular in the U.S.
For Lands’ End, intertype competition means that there is competition between various dissimilar retail outlets
Many retailing activities do not involve a store
NONSTORE RETAILING Automatic Vending Direct Mail and Catalogs
NONSTORE RETAILING Television Home Shopping Online Retailing
GOING ONLINE For Some Consumers, Shopping is a Game! Shopping “Bots” find best prices
NONSTORE RETAILING Telemarketing Do-Not-Call Registry Direct Selling
Elements of a retailing strategy
POSITIONING A RETAIL STORE RETAILING STRATEGY POSITIONING A RETAIL STORE Retail Positioning Matrix Breadth of Product Line Value Added
The four positioning strategies for retailers
RETAILING STRATEGY Retailing Mix Retail Pricing Markdown Original Markup Maintained Markup Gross Margin Markdown
Everyday Low Pricing (EDLP) RETAILING STRATEGY RETAILING MIX Everyday Low Pricing (EDLP) Everyday Fair Pricing Benchmark or Signpost Items Shrinkage
RETAILING STRATEGY Off-Price Retailing Warehouse Club Outlet Store RETAILING MIX Off-Price Retailing Warehouse Club Outlet Store Single/Extreme Value Store
RETAILING STRATEGY Store Location Central Business District RETAILING MIX Store Location Central Business District Regional Shopping Centers Anchor Stores Community Shopping Center Strip Mall Power Center
RETAILING STRATEGY Retail Communication Merchandise Image RETAILING MIX Retail Communication Image Shopper Marketing Merchandise Category Management Marketing Metrics Sales per Sq. Ft. Same Store Sales
Sales per Square Foot ($) and Same Store Sales Growth (%) USING MARKETING DASHBOARDS Why Apple Stores May Be the Best in the United States! Sales per Square Foot ($) and Same Store Sales Growth (%)
Wheel of Retailing Retail Life Cycle THE CHANGING NATURE OF RETAILING THE WHEEL OF RETAILING AND RETAIL LIFE CYCLE Wheel of Retailing Retail Life Cycle
The wheel of retailing describes how outlets change over time
The retail life cycle describes the stage of growth and decline for retail outlets
FUTURE CHANGES IN RETAILING Multichannel Retailers Managing the Customer Experience
MARKETING MATTERS The Multichannel Marketing Multiplier
MAKING RESPONSIBLE DECISIONS GREEN ISN’T JUST A COLOR TO RETAILERS MAKING RESPONSIBLE DECISIONS GREEN ISN’T JUST A COLOR TO RETAILERS. IT’S A VALUE!