1. RETAILINGRETAILINGRETAILINGRETAILING

2. Definition of Retailing Retailing includes.... all activities involved in selling, renting, and providing goods and services to ultimate customers for personal, family or household use. In the channel of distribution, retailing is where the customer meets the product. It is through retailing that exchange occurs. all activities involved in selling, renting, and providing goods and services to ultimate customers for personal, family or household use. In the channel of distribution, retailing is where the customer meets the product. It is through retailing that exchange occurs.

3. Retailing Creates Value Retailing’s economic value is represented by Retailing’s economic value is represented by: 1.People employed in retailing, and 2.The total amount of money exchanged in retail sales. retail sales. Utilities provided by retailers create value for customers. Time, place, possession, and form utilities are offered by most retailers.

4. Global Economic Impact of Retailing Retailing is important to the Canadian and global economies Retail sales in Canada were estimated at $250 billion in 2000 The retail sector employs over 1.8 million people in Canada, approximately 15% of the total employed labour force. Wal-Mart has 603 stores outside the U.S., including joint ventures in China and Korea.

5. Classifying Retail Outlets Retail outlets can be classified in several ways: Form of ownership -- Form of ownership -- Level of service -- Level of service. Merchandise line -- Merchandise line.

6. Form of ownership Form of ownershipIndependent retailer Corporate chain Contractual system Retailer-sponsored cooperative Wholesaler-sponsored voluntary chain Franchise Level of service Level of serviceSelf-service Limited service Full-service Merchandise line Merchandise lineDepth Single line Limited line Breadth General merchandise Scrambled merchandise Classifying Retail Outlets METHOD OF CLASSIFICATION METHOD OF CLASSIFICATION DESCRIPTION OF RETAIL OUTLET

7. Depth and Breadth of Product Line Depth of product line means Depth of product line means that the store carries a large assortment of each item, such as shoe stores that offer running shoes, dress shoes, and children’s shoes. Breadth of product line refers to Breadth of product line refers to the variety of different items a store carries. -- scrambled merchandising -- hypermarkets -- supercentres

8. Forms of Nonstore Retailing Automatic vending Direct mail and catalogues Television home shopping Online retailing Tele- marketing Direct selling High Low Active customer involvement Active retailer involvementLowHigh

9. Retailing Strategy

10. Key to Retail Positioning recognized recognizedvalued

11. The Retailing Mix The retailing mix includes: 1.Goods and services 2.Physical distribution 3.Communications tactics chosen by a store.

12. Store Location central business district regional shopping centres community shopping centres strip location power centre Types of Store Locations: Types of Store Locations:

13. Future Changes in Retailing Impact of Technology Changing Shopping Behaviour Importance of Brands