Mudslinging

Election of 1828 Adams vs. Jackson Round 2 Jackson wants revenge for the “corrupt bargain”  Dirty Campaigning

Mudslinging Negative campaigning, or "mudslinging" : trying to win an advantage by referring to negative aspects of an opponent rather than emphasizing one's own positive attributes or preferred policies. How? attacking an opponent's personality, record, or opinion. painting an opponent as soft, a criminal, dishonest, corrupt, or a danger to the nation. Outcomes: exploiting people’s fears to manipulate and lower the impression voters have of the opponent. OR You look bad making a negative attack.

THOMAS JEFFERSON “son of a half-breed Indian squaw” What did you call me? FRANKLIN D. ROOSEVELT “demented paralytic cripple” THOMAS JEFFERSON “son of a half-breed Indian squaw” ABRAHAM LINCOLN “the original gorilla”

Historical Examples of Mudslinging 1988 Presidential Election George H. Bush depicts his opponent as a supporter of murderers 1964 Presidential Election Lyndon Johnson depicts a little girl picking flowers then blowing up in a nuclear bomb explosion! http://www.youtube.com/watch?v=Io9KMSSEZ0Y,

2012 Mudslinging Negative campaigning still exists today. Romney Ad Obama Ad http://www.youtube.com/watch?v=TU3aT6P1bew, http://www.youtube.com/watch?v=k3Pyd69Hnpo

Try throwing some “mud” Create a campaign poster using “Mudslinging” for the 1828 election. Pick either Jackson or Adams to support When you create your poster include the following items Define your candidate (who they are, what they have done, why they would be a great president) Slogan supporting your candidate Mudslinging information why not to vote for your opponent Image/symbol Creativity and effort