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Milestones Appointments Due dates Check lists Approval The FOAK Process Phase I2 Project Process

PROCESS Doing right things at the right time Coordinate Avoid rework The FOAK Process Phase I3

 FOAK Phase I Generate the idea Define the project Gain support Phase II Begins with Approval of proposal Steps to take secure an optimal partner and perform the project Phase III Transition of assets to catcher for commercialization The FOAK Process Phase I4

  Research Team  Industry Team  Proposal Team  IBM Project Team  Client Team  Joint Project Team  FOAK Board  Program Management Team (PMT) KEY PLAYERS The FOAK Process Phase I5

A flash of genius Suggestion from a client Recognized need New perspective Generate Ideas The FOAK Process Phase I6

Generate Ideas Listing existing and new assets Identify Assets The FOAK Process Phase I7

Generate Ideas Identify Assets An idea must create a value for IBM and the client If idea was born in the market it has to be analyzed in the company Bring forward raw ideas and get the input from various participants Identify Market Segment The FOAK Process Phase I8

Generate Ideas Identify Assets Identify Market Segment Serving industry strategy, strengthening and differentiating IBM’s offerings by injecting thinking around research labs Bring industry insights brand messaging and requirements into labs Engage the Industry Research Relationship Manager The FOAK Process Phase I9

Generate Ideas Identify Assets Identify Market Segment Engage the Industry Research Relationship Manager Must make sens to industry’s vision Fit the vision Understand how the innovation can be introduced into it Identify the segment of client’s business Increase profit, lower costs, provide competitive advantage Influential and visible in the market place Translate into Market Terms The FOAK Process Phase I10

Generate Ideas Identify Assets Identify Market Segment Engage the Industry Research Relationship Manager Translate into Market Terms Eventual commercialization Clear and persuasive to executives on the industry team Gain IBM Industry Support The FOAK Process Phase I11

Generate Ideas Identify Assets Identify Market Segment Engage the Industry Research Relationship Manager Translate into Market Terms Gain IBM Industry Support Client discussions FOAK team addresses the key requirements of financial institutions Bases on a real-world approach Schedule jobs on computer grid Improvement in time Test with existing clients The FOAK Process Phase I12

Generate Ideas Identify Assets Identify Market Segment Engage the Industry Research Relationship Manager Translate into Market Terms Gain IBM Industry Support Test with existing clients Contributions from everyone to refine their idea and to position their project for the market Idea has enough details to propose to FOAK Porposal Team A function can be added, usage can be made easier,concept can be enhanced Refine the Idea The FOAK Process Phase I13

Generate Ideas Identify Assets Identify Market Segment Engage the Industry Research Relationship Manager Translate into Market Terms Gain IBM Industry Support Test with existing clients Refine the Idea Enables Proposal Team to educate the catcher on the project and gain additional input into how they might craft the project to ensure synergy with catcher’s plans. Smoother transition of assets upon successful completion of the project Cathcer can estimate what level of additional investment will be required to commercialize the assets Gain Catcher Concurrence The FOAK Process Phase I14 3 things that FOAK Proposal Team has to do: 1.Identify the catcher 2.Determine the additional effort will be required on part of the catcher to commercialize the asset 3.Gain catcher’s sponsorhip, support and firm commitment to commercialization

Generate Ideas Identify Assets Identify Market Segment Engage the Industry Research Relationship Manager Translate into Market Terms Gain IBM Industry Support Test with existing clients Refine the Idea Gain Catcher Concurrence Proposal Team investigates how the proper elements might be put together and modified to create a project that fits the specific needs while fitting within the time and resources constraints of the FOAK program Reduce the probability of suprises Make analysis and compearision easier for FOAK Board Develop a Structural Proposal The FOAK Process Phase I15

Generate Ideas Identify Assets Identify Market Segment Engage the Industry Research Relationship Manager Translate into Market Terms Gain IBM Industry Support Test with existing clients Refine the Idea Gain Catcher Concurrence Develop a Structural Proposal Send the outline of the project to FOAK Board before the meeting Board decides in 24 hours Reasons to get declined : Lack of sponsorhip Too narrow or too broad a scope Weak asset commercialization plans Not aligned with a market segment or solution area Submit to FOAK Board The FOAK Process Phase I16

Generate IdeasIdentify Assets Identify Market Segment Engage the Industry Research Relationship Manager Translate into Market Terms Gain IBM Industry Support Test with existing clients Refine the Idea Gain Catcher Concurrence Develop a Structural Proposal Submit to FOAK Board

A good idea that has no relevance to client’s needs and priorities isn’t really a good idea. It is a good idea only when clear business value exists The FOAK Process Phase I18 Systematically explore and document options for commercialization of the innovation Dont’t be afraid to engage the experts to help form projects and steer them toward market needs Sell an innovation on its business value, not just technical function, and get market validation early FOAK Phase-I Make sure that an innovation as it evolves continues to be relevant and important to the plans and strategy of the intended commercialization organization. Make innovation communications to stakeholders easy to evaluate by using common formats, instructions and designs.

The FOAK Process Phase I19