How did Zappos.com come to be? After an unsuccessful trip to the mall for shoes, Nick Swinmurn Went home to shop online and was surprised that there was no major online shoe retailer. SO…….

Nick approached two of his friends, Tony Hsieh and Alfred Lin, with his idea. With $500,000 The three friends created ShoeSite.com A few months later the name was changed to Zappos.com

 One Day, 30% of all retail transactions in the U.S. will be online  People will buy from the company with the best service and the best selection  Zappos.com will be that online store

 1) Deliver WOW through service  2) Embrace and Drive Change  3) Create Fun and A Little Weirdness  4) Be Adventurous, Creative, and Open-Minded  5) Pursue Growth and Learning  6) Build Open and Honest Relationships with Communication  7) Build a Positive Team and Family Spirit  8) Do More with Less  9) Be Passionate and Determined  10) Be Humble

Services to Promote: - Free shipping both ways - A 365-day return policy - A 24/7 call center Customer Service: - 5,000 calls a day - 1,200 s a week - No scripts - No limit on call times

 Zappos applicants must go through two interviews 1) Professional Aptitude 2) Personality Personality Interview - “ How weird are you on a scale from 1-10 ” - “ What is your theme song ?” Training - After training new employees are offered $ 2,000 to quit. - Over 97 % turn down the offer.

 Free Lunches  No-Charge Vending Machines  Company Library  Nap Room  Free Health Care

 They have a wide variety of men and women’s shoes. From tennis shoes to high heels and flats. Work Boots and dress shoes. They also have a wide range of Boys and girls shoes.  They sell women and men’s dress clothing, casual clothing and work clothing. They also have plus size clothing and children's.  Accessories for all ages and sexes.  Dinning and kitchen sets. Bedding sets.  Handbags, backpacks, and briefcases.  Cosmetics, skin care, fragrances, and toiletries  They have a wide price range for all of their departments that would work for anyone's budget.  Clearance section for all products.  They offer free shipping.

 What is seen on the website is on the shelf  No back orders from customers  No forklifts to ensure employee safety  Every item unwrapped immediately and put on shelves  Items emptied immediately from abandoned carts online  New barcodes made for each item

 Robot operated store rooms  Joining with  Overall economic growth and advances

Since Zappos is the #1 online shoe retailer, we have lots of competition! Three Largest Competitors 1.Bluefly, inc. 2.Cold Water Creek, inc 3.Collective Brands, inc What makes us the best? Our dedication to customer service

Motto For Marketing: C onsistent A uthentic R esponsive E ducational

Zappos employees advertise through their vast “word of mouth.” Centered by social media through mantaining active networking on: -Twitter - YouTube - Facebook - Corporate Blogs