Nonprofit 101 Donor Experience 101 Bridget L. Brandt.

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Nonprofit 101 Donor Experience 101 Bridget L. Brandt.

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Presentation transcript:

Nonprofit 101 Donor Experience 101 Bridget L. Brandt

HELLO! Bridget L. Brandt Donor Experience 101 #bridgetlbrandt I don’t know everything, but I’m usually right…and always funny!

What we are going to do today… 1 Learn why story telling matters 2 Work together 3 Create our story

Why do this? 1

The Harsh Reality #bridgetlbrandt DONORS

 Stories create an emotional connection  Buy based on emotion / Rationalize it later with facts Why Stories? 6

WHY STORIES Because that is what donors want to hear. 7 - Community Philanthropy 2.0 survey 80% want to hear about IMPACT 74% want to hear success stories 71% want to hear about organization 43% financial accountability

So let’s do something! 2

Charity Water-- Simon Senik-- GREAT not good stories 9

Why do we do this? Passion How do we do it? How are we successful? Share what makes you good. What do we do? What happens if we cease to exist? Why How What 10

1. Stories should be about real people who need something, hopefully something that YOUR organization provides. 2. Allow the person in your story to have a real name, age, and to speak for themselves. 3. Minds wander, get real quickly. In about 4-10 seconds your listeners tune out if you haven’t grabbed them. Don’t tell me you are going to tell me a story about someone, just tell it. Start with the person’s name, age and a few descriptive words. 4. Keep your story short. Six words to two minutes is the length I recommend. 5. Allow your story to cause me to feel something. Anger, sadness, happiness, pride—it doesn’t matter what the emotion is, I just have to feel something. 6. Your story should have a moment when people see themselves or someone in their own lives. Could be their aging parents, the daughter of the person who made their latte today or their own child. 7. The best stories are told by the person themselves. Clients telling their own stories are the most moving way to share how your organization makes a difference. 11 TIPS of GREAT STORIES

Donor Experience 101 Bridget L. Brandt Build My Story

Where will we get the stories? 13 BUT

THANK YOU! BRIDGET L. BRANDT Facebook: