All You Need to Know* *more or less Tom Peters/GE Infrastructure/Orlando/24January2006

Slides at … tompeters.com

Cause

“Create a ‘cause,’ not a ‘business.’’ —Gary Hamel

“Management has a lot to do with answers. Leadership is a function of questions. And the first question for a leader always is: ‘Who do we intend to be?’ Not ‘What are we going to do?’ but ‘Who do we intend to be?’” —Max De Pree, Herman Miller

“We are a ‘life Success Company”’ -founder, RE/MAX

Artist

Leader Job 1 Paint Portraits of Excellence !

“I never, ever thought of myself as a businessman. I was interested in creating things I would be proud of.” —Richard Branson

People

Brand = Talent.

“Leaders ‘ do’ people.” —Anon.

Our Mission To develop and manage talent; to apply that talent, throughout the world, for the benefit of clients; to do so in partnership; to do so with profit. WPP

Decency

“It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president. He was seriously interested in who you were and what you had to say.” —Sara Lawrence-Lightfoot, Respect

Grace

“Thank you”

“The two most powerful things in existence: a kind word and a thoughtful gesture.” —Ken Langone

Rodale’s on “Grace” … elegance … charm … loveliness … poetry in motion … kindliness.. benevolence … benefaction … compassion … beauty

Intangibles

“Hard is soft. Soft is hard.”* *In Search of Excellence

Self- management

“ The First step in a ‘dramatic’ ‘organizational change program’ is obvious— dramatic personal change!” —RG

You = Your Calendar

“You must be the change you wish to see in the world.” Gandhi

“Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.” —Winston Churchill

MBWA

“The first and greatest imperative of command is to be present in person. Those who impose risk must be seen to share it.” —John Keegan, The Mask of Command

“A body can pretend to care, but they can’t pretend to be there.” — Texas Bix Bender

“You can’t lead a cavalry charge if you think you look funny on a horse.” —John Peers, President, Logical Machine Corporation

Curiosity

“Why?”

Ears

“If you don’t listen, you don’t sell anything.” —Carolyn Marland/MD/Guardian Group

Conformity

“While everything may be better, it is also increasingly the same.” Paul Goldberger on retail, “The Sameness of Things,” The New York Times

“Companies have defined so much ‘best practice’ that they are now more or less identical.” Jesper Kunde, Unique Now... or Never

“To grow, companies need to break out of a vicious cycle of competitive benchmarking and imitation.” —W. Chan Kim & René Mauborgne, “Think for Yourself —Stop Copying a Rival,” Financial Times/

“The short road to ruin is to emulate the methods of your adversary.” — Winston Churchill

Action

“ We have a ‘strategic’ plan. It’s called doing things.” — Herb Kelleher

A man approached JP Morgan, held up an envelope, and said, “Sir, in my hand I hold a guaranteed formula for success, which I will gladly sell you for $25,000.” “Sir,” JP Morgan replied, “I do not know what is in the envelope, however if you show me, and I like it, I give you my word as a gentleman that I will pay you what you ask.” The man agreed to the terms, and handed over the envelope. JP Morgan opened it, and extracted a single sheet of paper. He gave it one look, a mere glance, then handed the piece of paper back to the gent. And paid him the agreed-upon $25,000.

1. Every morning, write a list of the things that need to be done that day. 2. Do them. Source: Hugh MacLeod/tompeters.com/NPR

Focus

“Dennis, you need a ‘To- don’t ’ List !”

“I used to have a rule for myself that at any point in time I wanted to have in mind — as it so happens, also in writing, on a little card I carried around with me — the three big things I was trying to get done. Three. Not two. Not four. Not five. Not ten. Three.” — Richard Haass, The Power to Persuade

Change

“If you don’t like change, you’re going to like irrelevance even less.” —General Eric Shinseki, Chief of Staff. U. S. Army

“We eat change for breakfast! —Harry Quadracci, QuadGraphics

“ I’m not comfortable unless I’m uncomfortable.” — Jay Chiat

“ The most successful people are those who are good at ‘plan B.’” —James Yorke, mathematician, on chaos theory in The New Scientist

Relentless

“This [adolescent] incident [of getting from point A to point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character: Grant had an extreme, almost phobic dislike of turning back and retracing his steps. If he set out for somewhere, he would get there somehow, whatever the difficulties that lay in his way. This idiosyncrasy would turn out to be one the factors that made him such a formidable general. Grant would always, always press on—turning back was not an option for him.” —Michael Korda, Ulysses Grant

Richard & Kevin

Sir Richard’s Rules: Follow your passions. Keep it simple. Get the best people to help you. Re-create yourself. Play.

Kevin Roberts’ Credo 1. Ready. Fire! Aim. 2. If it ain’t broke... Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow... or get out of the way! 7. Spread confusion. 8. Ditch your office. 9. Read odd stuff. 10. Avoid moderation!

Passion & Enthusiasm

I am a dispenser of enthusiasm.” —Ben Zander

“Nothing is so contagious as enthusiasm.” —Samuel Taylor Coleridge

“A man without a smiling face must not open a shop.” —Chinese Proverb* *Courtesy Tom Morris, The Art of Achievement

Hustle

“Most important, he upped the energy level at Motorola.” —Fortune on Ed Zander/08.05

Sunny

Half-full Cups: “Ronald Reagan radiated an almost transcendent happiness.” —Lou Cannon

“A leader is a dealer in hope.” Napoleon

Aim High

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

“Beware of the tyranny of making Small Changes to Small Things. Rather, make Big Changes to Big Things.” —Roger Enrico, former Chairman, PepsiCo

Stay Hungry. Stay Foolish. Steve Jobs

Dream

“the wildest chimera of a moonstruck mind” —The Federalist on TJ’s Louisiana Purchase

“Tell me, what is it you plan to do with your one wild and precious life?” —Mary Oliver

Sell

. “ Everyone lives by selling something.” – Robert Louis Stevenson

Value-added

$798

$415/SqFt $798/SqFt

Study more Renew more Tailor more Offer more Listen more Market more Practice more Challenge more Socialize more Smile more Follow-up more Plan execution more

Experience

Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-Based Leadership

No Limits

“You do not merely want to be the best of the best. You want to be considered the only ones who do what you do.” Jerry Garcia

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