November 25th, 2015 The Internet of Everything... Addressing the challenges of a changing world Yasser Helmy Business Development – Smart Cities, EMEA

2 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cities have to adapt to constant change UrbanizationSmart EverythingSocial Trends Green and Energy Saving Economic Trends Mega cities regions, corridors, and slums; the opportunity is shifting Smart technology, infrastructure, buildings, cities, meters, etc. Gen Y is connected, civic-minded, and wants personalized information now Striving for zero emissions, defects, carbon-neutral Mix and consumption model changes MobileCloudAppsInternet of Everything DataSecurity

3 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Getting insights from data is everybody’s biggest challenge Data Effectively capturing, storing, and analyzing data generated by connected “things” (e.g., machines, devices, equipment) Things Connecting the right “things” (e.g., machines, devices, equipment) to capture useful data Process Updating our business and operational processes to benefit from IoT solutions People Enabling workers to effectively use IoT solutions through means such as training and providing user-friendly systems 1230 Respondents Source: Cisco Consulting Services Global IoT Study, % 27 % 13 % 40 % In Which of the Following Areas Does Your Organization Need to Improve the Most to Make Effective Use of IoE ?

4 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Traditional Data Management: An Old Industrial Model Transactional Data Historic Data Transactional Data Historic Data Traditiona l Analytics Data at Rest

5 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential A new approach to Data: Distributed and Open Transactional Data Historic Data Transactional Data Historic Data Traditional Analytics Data at Rest Data in Motion Sensors Social Media CitizensEnvironment Network Flows Visualization Data

C © 2013 Cisco and/or its affiliates. All rights reserved.Cisco Confidential6 INFRASTRUCTURE SERVICES BUSINESS SERVICES CITY PLANNING SERVICES CITIZEN SERVICES CITY INFRASTRUCTURE MANAGEMENT PLATFORM FOUNDATIONAL CITY WIDE NETWORK

Cisco Confidential 7 © Cisco and/or its affiliates. All rights reserved.©2014 Cisco and/or its affiliates. Portions copyright N3N. All rights reserved. City Operations Center: Monitoring/Command/ Control City Services Lighting Management Traffic Management Safety and Security Environment Waste Management PP Parking Management Water Management Transport Management Street Lighting Traffic Safety and Security Environment Waste PP ParkingWaterPeople Street Furniture Internet Edge WAN Agg Internet Cloud Services Multiprotocol Wireless WAN Public/Private WAN City Platform: Data/Event Virtualization/Aggregation/ Visualization Buildings ResidentialCommercialIndustrial Vehicles Citizen Services AppsPortal City Network Infrastructure Layer