Principles of Advertising

1. Grab People A good advertisement must grab people almost immediately. Force people to take a second glance instead of simply moving on.

This is an excellent ad that will make almost anyone look at it.

Principles of Advertising 2. Be Clever and Creative It attracts people and represents the brand in a positive way.

Principles of Advertising 3. Speak Loudly The louder you talk, the more people hear you, right? You want your ad to say something, and you want it to be heard. Loud is not necessarily large.

It doesn’t get much louder than this, but keep in mind that louder doesn’t mean big.

Nikkon

Principles of Advertising 4. Don’t Make Them Think (Too Much) You need to be clever but a person should know what the ad is saying as soon as they look at it.

5. Use Colors That Pop But Make Sense Depending on the ad, you usually want your colors to pop. Color choice is a very important aspect of advertisements. You also want your colors to work with the feeling of the brand. Principles of Advertising

6. Be Informative Every advertisement must convey a message. Ads visually represent a message. Principles of Advertising

This is a great ad which visually represents the fact that FedEx”s trucks are twice the size of UPS trucks, and therefore carry more packages.

7. Give Off a Feeling Every company and brand has it’s own mood or tone. Principles of Advertising

8. Show Not Tell A good advertisement is one which shows instead of telling. Try using a more visual way of representing a concept instead of text. Principles of Advertising

By visually combining the elements of building and coffee, they show you that they are building new stores.

9. Use Humor Humor is a useful technique for attracting people to an ad. Principles of Advertising