F a s h i O n r E t a i L M a N a G e M e n t

O v e r V i E w Failed Retailers One. 99 Daimaru Sogo Suburban Retailing Background information Pros & cons Trends Future Retailing Customer & Retailer Technology Trends & Innovations

FAILED RETAILERS Background Information: What are failed retailers? Failed retailers are people whose businesses were unable to succeed. Who are the failed retailers? Departmental stores who are joining the list of fail retailers include Yohan, Daimaru, Sogo and Kmart Metro. The more popular shops that fell into this category were names like One. 99.

Failed Retailers- Singapore One. 99 Falling Loyalty More Value- Conscious consumers Drop in Tourists Increase In Rent

Failed Retailer- Japan Companies Daimaru Large competitions in it overseas outlets (Australia & Singapore) Too little consumers for the mass market Heavy in debts Sogo Heavy in debts No proper planning

S u b u r b a n Retailing Back ground Information: In Singapore there are 17,000 retailers 15,650 are located in HDB estates 44% are located in the neighb6ourhood centres 47% are in the precincts Vision: ‘Concierge service’ for the heartlanders…

S u b u r b a n Retailing Pros Convenient Cheaper Save traveling time Not so crowded Cons Do not have a wide range of products Poor ambience Smaller than urban malls Poor hygiene Heavy traffic/congested

S u b u r b a n Retailing Trends: 1995 – 1997 There’s a drastic increase in suburban malls Serving more locals 2002 A lot of suburban malls failed Heartlanders chose to spend hard earned $ in certain shopping location

S u b u r b a n Retailing Location is very important Malls must be situated next to key transportation (eg MRT Interchange) Make yourself special ! Specialty/niche stalls Compass Point Learning mall Educate customers on the choice of their purchase Interesting tivia!!

F u T u r e R e T A i L i n G Consumer’s World ‘Whatever you need, whenever you want, wherever you are…’ Technology

F u T u r e R e T A i L i n G What will retail look like in the future? 1.Instant information access 2.“ Smart products “ 3.Customer database How should retailers respond ? - Customer-retailer relationship - RTR : real time retail - Integrated multi-channel retailing

F u T u r e R e T A i L i n G An IT savvy world… - The Store of the Future RFID tags (Radio Frequency Identification) “Smart shelves” Pay by Touch system Self service information kiosks Intelligent Scale - Next Generation : Wireless Retail Wireless payment systems

F u T u r e R e T A i L i n G Other trends & innovations - ‘ New Look’ store, London - main-street shopping - virtual reality

Ref e re n c es Websites - LEXIS NEXIS Academic database The Straits Times - Asiaone.com

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