Sridhar Rajappan 1.  Key Terms  Review of unit 6 project  Buddy Work: suggestions for questions.

Slides:



Advertisements
Similar presentations
ENT4310 Business Economics and Marketing A six-step model for marketing research Arild Aspelund.
Advertisements

Market Research Ms. Roberts 10/12. Definition: The process of obtaining the information needed to make sound marketing decisions.
S URVEY D ESIGN 101 Gay Hylton Institutional Research and Planning.
What is a Survey? A scientific social research method that involves
Collecting data Chapter 5
Data gathering. Overview Four key issues of data gathering Data recording Interviews Questionnaires Observation Choosing and combining techniques.
Seminar Topic: Questionnaire Presented by : Rekha HR.
Designing the Questionnaire
Chapter 8 Designing the Survey Questionnaire Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Survey Design & Item Construction Lindsay Couzens, M.S. UNLV’s 2009 Academic Assessment Workshop May 14 th & 15 th.
Data gathering.
1 Sources:  SusanTurner - Napier University  C. Robson, Real World Research, Blackwell, 1993  Steve Collesano: Director, Corporate Research and Development.
Chapter 6 Using Questionnaires
Developing a Questionnaire. Goals Discuss asking the right questions in the right way as part of an epidemiologic study. Review the steps for creating.
Chapter 9 Descriptive Research. Overview of Descriptive Research Focused towards the present –Gathering information and describing the current situation.
QUESTIONNAIRE DESIGN: AN INTRODUCTION By Lizzette Rojas, PhD and Flordeliz Serpa, PhD Non-Profit Evaluation & Resource Center, Inc. (NPERCI)
 Background information  Age, sex, grade, education level, etc.  Only ask if relevant to your study  Do not ask for real names  May want to define.
Development of Questionnaire By Dr Naveed Sultana.
4.12 & 4.13 UNDERSTAND DATA-COLLECTION METHODS TO EVALUATE THEIR APPROPRIATENESS FOR THE RESEARCH PROBLEM/ISSUE Understand promotion and intermediate.
 It is a master plan that specifies the methods and procedures for collecting data and analyzing the needed information (Zikmund et al, 2010)  It involves.
Survey Monkey A “How To” Guide.
Section 29.2 The Marketing Survey
Business and Management Research
Fieldwork. The Nature of Fieldwork  Researchers have two major options for collecting data:  Developing their own organizations or  Contracting with.
Introduction to Survey Research. What kind of data can I collect? Factual Knowledge Factual Knowledge Cognitive Beliefs or Perceptions Cognitive Beliefs.
The Marketing Survey How to construct a survey
Surveys and Questionnaires Unit 4 Online Tutorial 2.
Chapter 7: surveys.
Welcome! Seminar – Monday 6:00 EST HS Seminar Unit 4 Prof. Jocelyn Ramos.
Data gathering. Overview Four key issues of data gathering Data recording Interviews Questionnaires Observation Choosing and combining techniques.
Research methods in psychology Simple revision points.
Evaluating a Research Report
Data Collection Methods
COMMUNICATION ARTS RESEARCH A. PARICHART W. AND A. CHULAMANI C.
Developing Questionnaires and Conducting Surveys/Polls Harmony Bladow Robert McClellan Jon-Mark Richardson.
Research Methods week 5 Update: APA References page DOI = Digital Object Identifier – more stable, long-lasting links When using the URL just say “ Retrieved.
G544 – Practical project SELF REPORT. Revision  Socrative quiz  In pairs – answer each question.  We will then discuss each answer given.
Data sources and collection methods Ken Mease Cairo, June 2009.
Unit 5—HS 305 Research Methods in Health Science
Welcome! Seminar – Monday 6:00 EST HS Seminar Unit 7 Prof. Jocelyn Ramos.
Research Design and Instrument Development
Questionnaires How to gain relevant/useful information using the self report technique.
Questionnaires. The advantage of a questionnaire is that once produced it can provide a vast body of information A production of a good questionnaire.
Questionnaires Questions can be closed or open Closed questions are easier to analyze, and may be done by computer Can be administered to large populations.
AVI/Psych 358/IE 340: Human Factors Data Gathering October 3, 2008.
Selecting a method of data collection. Differences in methods of data collection in quantitative and qualitative research Most methods of data collection.
PREPARATION OF QUESTIONNAIRES PREPARATION OF QUESTIONNAIRES Chapter - 4 Dr. BALAMURUGAN MUTHURAMAN
Trouble? Can’t type: F11 Can’t hear & speakers okay or can’t see slide? Cntrl R or Go out & come back in 1 Sridhar Rajappan.
Survey Training Pack Session 3 – Questionnaire Design.
THE MARKETING RESEARCH PROCESS CHAPTER 29 Mrs. Simone Seaton Marketing Management.
Designing a Survey The key to obtaining good data through a survey is to develop a good survey questionnaire.
Qualitative Research Methods Interviews Alexandra Bousiou (School of Public Administration)
Data Collection Technique and Tools Prepared by/Dr.Amira Yahia.
Selecting a method of data collection. Qualitative and Quantitative Research Qualitative research explores attitudes, behavior and experience through.
Consumer Research: Information Gathering, Collation, Analysis and Evaluation Chapter 5.
Chapter 29 Conducting Market Research. Objectives  Explain the steps in designing and conducting market research  Compare primary and secondary data.
Journal Entry §Do you think taking surveys online has had a positive or negative effect of marketing research? Why?
CREATING A SURVEY. What is a survey questionnaire? Survey questionnaires present a set of questions to a subject who with his/her responses will provide.
Research Methods for Business Students
Lecture 23 Collecting Primary data through Questionnare
COMPLEMENTARY TEACHING MATERIALS
BY :SALEEQ AHMAD ROLL NO: 06
Designing Questionnaire
Evaluation of Research Methods
Paper Expectations PSY 475.
Business and Management Research
Quantitative and Qualitative Methods of Data Collection.
The Marketing Survey-29.2 After finishing this section, you will know:
Presentation transcript:

Sridhar Rajappan 1

 Key Terms  Review of unit 6 project  Buddy Work: suggestions for questions

General TermsMixed Designs  Data Collection Tools  Validity  Questionnaire  Semi-Structured Interviews  Alternative Question

Primarily QuantitativePrimarily Qualitative  Checklist  Rating Scale  Reliability  Standardized Tests  Structured interviews  Diaries  Field Notes  Focus Groups  Interviews  Open-Ended Question  Unstructured Interview

Foci: supervisors’ impressions of :  How effectively their staff washes their hands  Suggestions for improvements in training and/or in policy to ensure that hand washing is effective  GOAL: to reduce infection rate

 Questionnaire is based on:  Mixed methods design:  Q ualitative phenomenological  + Descriptive survey The subject matter is hand washing as it relates to the rates of hospital born infections

 Supervisor’s perceptions of problems related to hand washing  Numerical data related to current hand washing habits of staff  Suggestions for improvement Ultimate focus: to reduce hospital born infection rate

 Two Parts  Cover letter and questionnaire  Analysis of how survey will be distributed  You might want to try Survey Monkey: us:ps:yahoo us:ps:yahoo  Free and fun to use!

 Write for expected participants  Be clear and to the point  Identify purpose of questionnaire to  Enhance likelihood of completion  Add to the credibility of the project  Be concise. You want them to move on to complete the questionnaire!  Be personal to motivate them to complete it

 Use descriptive title  Provide instructions on how to complete:  Circle answer? Check? Be clear and specific  Only one answer or can there be several?  Craft questions so they are easy to complete

 Ensure question order does not influence responses  Include open space between questions. Provide space for open ended questions to be completed  Use numbers to designate response choices

 questions (no more) including:  2 fixed alternative questions with only 2 potential answers  2 fixed alternative questions with 4-5 potential answers  4 open-ended questions  Other questions for a minimum of 10 questions; maximum of 15 questions

Open-EndedFixed Alternative

Open-EndedFixed Alternative Allow respondent to fill in own answer  May ask for specific information or  May ask for narrative response  Respondent says/writes whatever he/she wants

Open-EndedFixed Alternative Allow respondent to fill in own answer  May ask for specific information or  May ask for narrative response  Respondent says/writes whatever he/she wants  Respondent chooses from list of possible responses  May also be called  Fixed choice questions  Forced choice questions

Open-EndedFixed Alternative What is your annual income? Check appropriate box:  no income  Less than $5000  $ $20,000  More than $20,000

 Must have mutually exclusive and exhaustive response categories  Exhaustive=all possible choices included  Exclusive=only one possible response

 Exhaustive=all possible choices included  Which example is exhaustive? How many times have you visited a doctor in the last year? or more o 1-2 o 2-3 o 3-4 o 5 o 6

 Exclusive=only one possible response  Which example is exclusive? How many times have you visited a doctor in the last year? or more o 1-2 o 2-3 o 3-4 o 5 o 6

 Usually framed as declarative statements – not questions  Describe intensity of feeling/belief/opinion  With or without an explicitly measured neutral point in the center StronglyAgreeNoDisagreeStrongly AgreeOpinionDisagree 1234 StronglyAgreeDisagreeStrongly AgreeDisagree

 Avoid confusing phrasing & jargon  Use correct grammar and spelling  Be concise, but clear. Use shorter rather than longer words & sentences  Relate questions to the purpose of the questionnaire

 I will identify pairs  You will chat privately with partner by clicking on the individual’s name on the list on the bottom left of screen. Click on + on the blue bar to open list.  Identify 3 questions: 1 open-ended; 1 fixed response with two potential answers; 1 fixed response with 4-5 potential answers  Type questions so you can cut and paste when it is your turn.

 Supervisor’s perceptions of problems related to hand washing  Numerical data related to current hand washing habits of staff  Suggestions for improvement Ultimate focus: to reduce hospital born infection rate

 Open Ended questions

 Fixed response question with two potential answers

 Fixed response question with 4-5 potential answers

 Analyze how you would distribute your survey  Approximately 1 page  Use Standard English  Use APA format with citations and references

 Telephone  Internet  Mail  Self administered questionnaire given in a group of people  Face to face Interview

 Identify method(s) to distribute cover letter/survey  Discuss why the method is preferred, i.e. strengths of the methods with citations  Discuss why other methods are not preferred, i.e. weaknesses with citations VIDEO on distribution techniques

 Interviews  Structured  Unstructured  Semi-Structured  Questionnaires  Written questions with response area  No opportunity to clarify meaning of questions 33

 Structured – questions developed in advanced  Unstructured – no specific questions prepared. Interview proceeds “on the fly”  Semi-Structured – some specific questions prepared, but interview asks supplementary questions as needed 34

ProsCons 35

ProsCons  Rapport - increases completion rates  Meaning explained that is not clear  Interviewer can go into unplanned areas to get the most complete info from respondents; tailor questions 36

ProsCons  Rapport - increases completion rates  Meaning explained that is not clear  Interviewer can go into unplanned areas to get the most complete info from respondents; tailor questions  Time consuming  Expensive  Respondent might give answer that she/he expects will please interviewer 37

 Identify how you would distribute the survey  Analyze pros and cons of your distribution method  Use APA format with citations and references

 APA Title page  Cover letter (no citations)  Questionnaire or link to Survey Monkey  Part 2 analysis (include in text citations)  Reference page

 Easy to complete  Many people find them enjoyable and readily participate  Standardized answers are easier to analyze

 Seminar: Analysis of an experimental study  Discussion: Analysis of various Experimental designs  Quiz

44