ID Media IV Introduction

Review the syllabus Goals of the course Structure of semester and classes Projects and grading Schedule

If the drawing is good, is the design good?

Why do we draw? To explore our designs –Expand from concept diagrams –Test layouts abstractly –Test ideas for proportion, color, materials To communicate our designs –To other designers –To consultants –To our clients –To contractors

What makes a drawing good? Appropriate for the role of the drawing (concept exploration vs. construction detail analysis) Suited for point in the design process (earlier is usually less precise) Comprehensible to your audience (lay person vs. design professional)

La Maison Unique, NY - Shop

concept sketches

Frank Gehry – Disney Concert Hall, Los Angeles, CA

What makes a design good? Fits site well? Fits program well? Nice spaces? Nice materials? What is “nice”? Who makes this judgment?

Xel-Ha – a spa in Tokyo

Zaha Hadid sketches

Building analysis diagrams Usually small and very simplified Standard views: plan, elevation, axonometric Meant to study one aspect of a project –Geometric composition –Program distribution –Circulation –HVAC distribution –Daylight penetration

From Clark, Pause: Precedents in Architecture

Hand drawn presentation drawings Pros: –Immediate – no special equipment –Very effective at showing materials –More familiar medium to older clients –More familiar medium to older coworkers Cons: –Generally slower to produce –Difficult to scale –Difficult to distribute without loss of distinctive characteristics –Irreplaceable original –Hard to include in work typical flow

Quick electronic modeling Pros: –SketchUp and similar programs are easiest to learn –Very quick, or even real time sketching with client –Relatively accurate –Easy integration into project work flow –Easy to scale and distribute Cons: –Can look cold and lifeless to uninitiated –Somewhat dependent on special equipment and skills

Experimental Sketches Materials, lighting can be filled in later

Sasaki

Markups

Photo-realistic Rendering Pros: –Very precise and effective representation of a project –To scale –Highly accurate materials, colors, and lighting possible –Easy to scale and distribute Cons –Very slow process –Very dependent on powerful specialized equipment and advanced skills –Can still appear cold

Photo-manipulation and compositing Pros: –Very precise and effective representation of a project –To scale –Highly accurate materials, colors, and lighting possible –Easy to scale and distribute –Manipulation adds life and depth to composition –Appear more creative –Can speed up rendering part of typical design process Cons –Somewhat slow process –Very dependent on powerful specialized equipment and advanced skills

Horns and whistles Animations –Just really cool –tech-savvy clients eat it up –Daylighting studies, etc Advertisements Web pages Google Earth integration

Virtual reality tour

assignments analysis boards

composite drawings

Homework read Ch.4: Complex Studies with Photoshop Elements find a project you like and scan –must have at least three good perspectives and a plan –frilly designs are a little harder

Consider size of image – 1200 is max, 600 fine for a 4x4 image Click for a quick scan, to find borders of image Check to remove “artifacts” – usually looks better Click here for file type and compression options

File type and compression

Preview window Click to find borders of image Drag cropping perimeter