Eleventh Edition 1 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. C h a p t e r James A. O’Brien 9 Decision Support Systems

Eleventh Edition James A. O’Brien 2 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Chapter Objectives Identify the changes taking place in the form and use of decision support in e-business enterprises. Identify the role and reporting alternatives of management information systems. Explain how the following information systems can support the information needs of executives, managers, and business professionals: –A) Executive Information Systems –B) Enterprise Information Portals –C) Enterprise Knowledge Portals

Eleventh Edition James A. O’Brien 3 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. e-Business Decision Support Applications Customer Relationship Management Situation: What-if Scenario Analysis Supply Chain Management Knowledge/Innovation Management Enterprise Performance Monitoring Employee- Manager/ Customer/Partner

Eleventh Edition James A. O’Brien 4 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Decisions in the e-Business Strategic Management Tactical Management Operational Management Decisions Information Decision Characteristics Unstructured Semi-structured Structured

Eleventh Edition James A. O’Brien 5 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Management Information System Reports Periodic Scheduled Reports Periodic Scheduled Reports Exception Reports Demand Reports and Responses Demand Reports and Responses Push Reports Major Management Information Systems Reports

Eleventh Edition James A. O’Brien 6 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Decision Support Systems What If-Analysis Sensitivity Analysis Goal-Seeking Analysis Optimization Analysis Important Decision Support Systems Analytical Models Important Decision Support Systems Analytical Models

Eleventh Edition James A. O’Brien 7 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Enterprise Information Portals and DSS Enterprise Information Portal Gateway Enterprise Information Portal User Interface Search Agents Search Agents OLAP Data Mining Data Mining Knowledge Management Knowledge Management Database Management Functions Data Mart Other Business Applications Operational Database Analytical Database Knowledge Base DSS What-If Models Sensitivity Models Goal-Seeking Models Optimization Models Internet Intranet Extranet

Eleventh Edition James A. O’Brien 8 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Attributes of Intelligent Behavior Think and reason Use reason to solve problems Learn or understand from experience Acquire and apply knowledge Exhibit creativity and imagination Deal with complex or perplexing situations Respond quickly and successfully to new situations. Recognize the relative importance of elements in a situation Handle ambiguous, incomplete,or erroneous information

Eleventh Edition James A. O’Brien 9 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Artificial Intelligence Applications Cognitive Science Applications Cognitive Science Applications Artificial Intelligence Artificial Intelligence Robotics Applications Robotics Applications Natural Interface Applications Natural Interface Applications Expert Systems Fuzzy Logic Genetic Algorithms Neural Networks Visual Perceptions Locomotion Navigation Tactility Natural Language Speech Recognition Multisensory Interface Virtual Reality

Eleventh Edition James A. O’Brien 10 Introduction to Essentials for Information Systems Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved. Chapter Summary Decision support systems in business are changing. The growth of corporate intranets, extranets, and other web technologies have increased the demand for a variety of personalized, proactive, web-enabled analytical techniques to support DSS. Information systems must support a variety of management decision-making levels and decisions. These include the three levels of management activity: strategic, tactical, and operational.