Agenda VOLTIMUM MARKETING COMMITTEE MEETING VIP Room Duke's Head. 8 Lower Richmond Road, Putney, London, SW15 1JN Wednesday July 18th :30am Interbuild. 1:00 pm Lunch 2:00 Voltimum update 3:00 Product tests and journalism 3:30 Edmundson redesign, volti feeds, bulletins and expertise 4:00 An introduction to search engines and the new Voltimum newsletter tool. 4:30 AOB 5:15 The Voltimum Treasure Hunt 7:00 Dinner 7:30 Universally Challenged – the Voltimum Quiz.

Registrations to 31/08/2006 Total to end May 9025 Search Engines, Edmundsons and trade shows are main source of registrations.. At end June 2007, Voltimum UK had a database of 66,360 registered users of which 61,174 were target registered users

Registrations to 31/08/2006 Continued strong growth. Now a significant online & offline database.

Average half a million page views per month

Voltimum’s position in the Media at end 2005 Now in 2 nd position in the electrical trade press Circulation of Voltimum’s Newsletters grew to 42,500 by June 2007

1.Identify and analyse those contacts that are registered but NOT receiving e-newsletters 2.The contact strategy for those not opted into . 3.The Loyal User breakdown and frequent visitors. Analysis of the database

Breakdown of non-newsletter VoltiBulletin- Edmundson

Breakdown of non-newsletter VoltiBulletin- Voltimum

Breakdown of non-newsletter VoltiNews - Edmundson

Breakdown of non-newsletter VoltiNews - Voltimum

What this tells us about non-newsletter registrants - VoltiBulletin Largest proportion is the Electrical Contractor 1-10 employees with 24%. Low opt out rate of 2-6% of M&E Consultants 20% opt out rate in “Other” for Edmundson but only 2% in Voltimum

Largest proportion is the Electrical Contractor 1-10 employees with 24%. The Electrical and M&E Contractor (25+employees) is only 6% Facilities Manager has a very low opt out rate of 1.8% M&E contractors for Edmundson is 2% but in Voltimum it is 6% What this tells us about non-newsletter registrants - VoltiNews

People automatically opt in to receive s when they register to read the information on the site. The motive for registration is different between Edmundson and Voltimum and therefore the wish to receive further communication. Registrants from Edmundson may be motivated by a one stop visit to the catalogue for information. Therefore they opt out of soon after they begin to receive it. For some registrants they may be part of the process and not part of the purchase. They have been asked to source the information on behalf of someone else. This can be confirmed by checking how many times they have logged in. If they have logged in only once we can conclude that registration to newsletter was not their primary reason for coming to the site. Conclusions and actions

Review the Edmundson site and propose more Edmundson content to encourage long term registrants keen to receive the newsletters. Show example of newsletter at registration stage so that registrants can see what they will be receiving. Eliminate foreign registrants. Use knowledge of job responsibilities to assist partners in providing content that is key to registrants interest and therefore improves recognition factor and reading of manufacturer news articles.

Breakdown of total database E: Small electrical contractor (1-10) I: Medium to large contractor (+11) S: Specifier D: Wholesaler P: Panel Builder O: Other (M): Manufacturer – not target

Loyal user breakdown by month