Thesis Presentation IV – Fall Midterm Review NewMediaArts art 127 :: graphic symbolism week 13 :: b

NewMediaArts art 127 :: graphic symbolism :: week 13 :: b :: today’s agenda  How to “clean up” your final logos  Usually consists of the following steps:  Convert text to outlines  Convert strokes to paths  Pathfinder “Merge”  Manual clean up using the pen tool (-) and Direct Select tool  Finish critiques from Tuesday

NewMediaArts art 127 :: graphic symbolism :: week 13 :: b :: schedule Week 13 Week 14 Week 15 Week HW - round 3 designs (6 digital comps for client review) – in class we will have an on-screen critique (5-10 minutes per person) Lesson: Letter Masking in Illustrator HW - Final 3 logos are due for wall critique. Students will have one more week after this critique to make changes to their final designs. NO CLASS - THANKSGIVING FINAL CRITIQUE - final 3 logos Lesson: Prepping your artwork for your portfolio. HW: 8.5x11 printouts of your sketches and designs throughout the semester FINAL - portfolio presentation - final printouts are due WORK DAY

NewMediaArts art 127 :: graphic symbolism :: week 13 :: b :: homework assignment  3 logo designs (printed versions only)  assignment: Prepare 3 distinct designs – each on its own 8.5x11 sheet of paper for an informal wall critique. To narrow your designs down to 3, step back and take a hard look at your current 6 designs. Which are working? Which are not? Which are visually strong? Which are conceptually strong? Choose only the strong ones – one that a client may actually pick as their final logo. Be sure to number and title each design with a thematic name.  format: be prepared to hand in 3 distinct logo designs, printed from illustrator, to be hung on our classroom walls in class next Tuesday.  3 designs, each on 1 sheet of paper: 8.5” x 11” – CMYK.  Remember to give each design a # (1-3) and a thematic title, such as “logo#1: Red fire”. due: