Cisco Confidential 1 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Small Business Advantage The Easy Path to Greater Profitability Selling Cisco Small Business Products

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Cisco cares about your small business. The Cisco Small Business Advantage helps you build and sustain a profitable small business practice. Visit the Cisco Small Business Partner Central Home Page for access to the three key areas critical to your success: Products, Support and Profitability.Cisco Small Business Partner Central Home Page

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 As a Cisco partner, you can take advantage of the broadest portfolio of easy-to-use, reliable small business products and services from Cisco to boost your sales and meet your customers’ needs.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Access Product Information Review the Small Business Product Guide for more information on products and custom-built solutions for your small business customers.Small Business Product Guide New Product Information QuickPricing Tool Turning Business Needs into Technology Solutions for Today and Tomorrow The Smart Business Roadmap is a sales tool that helps you identify the right solutions to address customers’ business needs today and incrementally add to address business needs as time and budget allow tomorrow.Smart Business Roadmap Allows you to add more value as a trusted advisor Differentiates you as a partner Provides recurring revenue opportunities

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Increase Profitability through Improved Efficiency templates Cisco SMART Designs are built by Cisco networking experts to provide proven right solutions and ease of implementation.SMART Designs Cisco Select partners who used SMART Designs in the last eight (8) quarters saw 45 percent higher revenue According to a recent pilot study, Cisco partners also saw an increase in their profitability by 15 percent through improved efficiency Grow Your Business Cisco's Partner Practice Builder provides the tools, resources and information partners need to build strong, sustainable, and profitable solution practices that target the small business market.Partner Practice Builder 45% 15% Revenue Profitability

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 We care about your business. We’re here to support you with a full range of personalized support and services to help you find the resources you need to increase your profitability.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Talk to us live Cisco Partner Advisor provides new partners access to a Partner Advisor agent who can assist them with getting started with Cisco. You can talk or chat online with a Cisco Partner Advisor agent to get the personalized support that you need to find the right resource at the right time to help accelerate sales.Partner Advisor Find Exclusive Partner Resources in One Central Place To make it easier to find the tools and resources to boost your business, we have consolidated a wealth of links at the Cisco Small Business Partner Central home page.Cisco Small Business Partner Central home page

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Get free support for pre-sales questions Take advantage of the Partner helpline and Distribution Sales support – two invaluable resources at your disposal.Partner helpline Reference the Guide that provides everything you need to succeed The On-Boarding Guide provides easy access to resources with well-organized content, along with helpful getting-started guides to show exactly what you need to do, and when, to help you build a profitable small business practice quickly.On-Boarding Guide Access to free Customized sales and reseller training Learn how to increase your ability to successfully sell, design and deploy Cisco solutions to SMBs with Partner Education Connection and Small Business University.Partner Education ConnectionSmall Business University Training courses – use the Smart Business RoadmapSmart Business Roadmap to translate business needs into technology solutions Technical training – target new markets, customers and opportunities with advanced training and certifications Additionally, the following Support resources are available to you: Cisco Small Business Support CenterSmall Business Support Center Cisco Online Small Business Support CommunitySmall Business Support Community

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 The Small Business Advantage provides you with a vast collection of cost-saving tools, product discounts, and profitability programs that can help you grow your business.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Get on the Fast Track to Discounts Respond quickly to customer requests and deliver the solutions they demand with the Cisco Fast Track program. This end-to-end program speeds availability and simplifies delivery and pricing.Cisco Fast Track Earn More Immediately Take advantage of Cisco VIP-Express – a profitability program that provides payments based on sales of Cisco Small Business and Commercial solutions. Partners can use these payments to invest in the growth of their Cisco practice or simply enhance their profitability. US and Canada partners using VIP-Express have a 14% higher bookings growth rate than non-enrolled partners.Cisco VIP-Express Co-branded marketing materials to drive revenues Take advantage of Partner Marketing Central, which provides free customizable campaigns and marketing assets like direct mail and banner ads.Partner Marketing Central

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Co-branded marketing materials to drive revenues Take advantage of Partner Marketing Central, which provides free customizable campaigns and marketing assets like direct mail and banner ads.Partner Marketing Central EasyLease Financing for your customers By offering Cisco EasyLease financing as part of your sales strategy, you can overcome common customer budget objections and enable your clients to acquire technology solutions based on their business needs, not their budget.Cisco EasyLease Additionally, the following Profitability resources are available to you: Sales incentives and promotions on select Cisco productsincentives and promotions Small Business Programs and Promotions Classic Products NFR Program SMB NFR Program

© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Partnering with Cisco is a Profitable Proposition. We understand that small business practices have unique needs, and we are committed to delivering the tools, resources and solutions to meet them. We invite you to take advantage of the many benefits available to Cisco Partners with the Small Business Advantage:

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Cisco is the worldwide leader in networking and communications. Partnering with Cisco provides you with industry recognition and a range of benefits to support you in building and sustaining a profitable small business practice.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Build customer loyalty by offering technology that your customers can trust to help their business succeed.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Cisco technology helps your customers connect their business to the world, secure it, and communicate more effectively using reliable, affordable options that fit their unique needs.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Cisco is already helping businesses around the world work better. And you can rely on us to help your business, too, with support resources that deliver efficient work approaches, helping to enhance productivity.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Cisco Small Business solutions help businesses become more productive and more profitable, providing a competitive edge. Take advantage of the vast collection of cost-saving tools, product discounts, and profitability programs that Cisco offers to help you grow your business.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Enroll and Earn Reap immediate rewards with Value Incentive Program (VIP)-Express, the partner payment program designed to increase your profitability as you expand your business.Value Incentive Program (VIP)-Express 2. Generate Leads It’s easy to build an effective, customized campaign that drives business with Cisco’s Partner Marketing Central.Partner Marketing Central 3. Earn More Learn more ways to earn with the latest Cisco Small Business Promotions that puts extra money in your pocket.Small Business Promotions 4. Easy Configurations Check out the Cisco SMART Designs, and your technical team can easily and quickly configure solutions to meet customer needs.SMART Designs 5. Get Support Talk or chat with Partner Advisor small business experts to receive personalized sales, program, and tool support—all designed to speed time to profitability.Partner Advisor 6. Refer to your On-Boarding Guide Reference the On-Boarding Guide for easy access to resources thatOn-Boarding Guide show you exactly what you need to do, and when, to help you build a profitable small business practice quickly. New to Cisco? Sign up to be a registered partner today and start earning more with Cisco! Already a Partner? Get started making more with the Cisco Small Business Advantage today!