Thomas, Heitker, Reilly1 Radio Chapter 7. Thomas, Heitker, Reilly2 Functions Motivation- Advertising Surveillance- Radio is everywhere U.S. households.

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Presentation transcript:

Thomas, Heitker, Reilly1 Radio Chapter 7

Thomas, Heitker, Reilly2 Functions Motivation- Advertising Surveillance- Radio is everywhere U.S. households on average have 6.6 radio receivers News – More people receive their news from radio than from any other medium. (Commuters) Opinion Entertainment

Thomas, Heitker, Reilly3 Development Electromagnetic Spectrum Radio waves are “piggybacked” on energy waves. First wireless transmission - Marconi (1895) Audion tube - First voice transmission - De Forest (1906) AM (amplitude modulation) FM (frequency modulation) 1939

Thomas, Heitker, Reilly4 Significant Events in Radio 1906 First radio program - Fessenden 1920 First licensed commercial radio - KDKA Pittsburgh 1922 First Radio Commercial- New York City- WEAF Real Estate -10 minute announcement $50.00 Caused a revolution

Thomas, Heitker, Reilly5 Significant Events in Radio FRC( Federal Radio Commission) established by Congress 1930’s- FDR fireside chats FCC ( federal communications commission) replaces FRC 1967-Public Broadcasting Act National Public Radio

Thomas, Heitker, Reilly6 People In Radio David Sarnoff telegraph operator updated America about Titanic tragedy Gordon McLendon – Devised new programs for music Edward Murrow – Famous reporter during WWII Alan Freed – Pioneer rock ‘n’ roll DJ Rush Limbaugh – Known on talk radio

Thomas, Heitker, Reilly7 People In Radio Dr. Laura – Radio therapist Don Imus – shock jock Howard Stern – shock jock Edward Nobel – Started ABC

Thomas, Heitker, Reilly8 Traditional Networks NBC – (1926) Linked stations coast to coast CBS – (1927) led industry for 50 years Mutual – (1934) Created by independent stations ABC – (1943) ~168 stations

Thomas, Heitker, Reilly9 Networks Today ABC Westwood Infinity American Urban

Thomas, Heitker, Reilly10 Regulations Federal Communications Commission Criteria for awarding broadcast licenses: “public interest, convenience, and necessity” Engineering Regulations Ownership Regulations

Thomas, Heitker, Reilly11 Content Regulations Unanswered personal attacks Realistic alarming spoofs Exclusive forum for licensee Dirty words

Thomas, Heitker, Reilly12 Future of Radio Digital Radio Web Radio National Radio Satellite Radio Decline Of Radio Demassification Targeting a specific audience

Thomas, Heitker, Reilly13 Online Radio click on music and radio section

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