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 The Birth of Television RTV 3007 Intro to Television.

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Presentation on theme: " The Birth of Television RTV 3007 Intro to Television."— Presentation transcript:

1  The Birth of Television RTV 3007 Intro to Television

2  The rise and fall of the radio amateur 1920-1923

3 The rise and fall of the radio amateur  After World War 1, ham radio exploded. Amateurs sent and received broadcasts all over the US.  In 1920 an enthusiast in Pittsburgh regularly broadcast phonographic recordings under the call letters 8XK. A Pittsburgh department store picked up the broadcast for its customers, and sold radio kits for $10. Amateur Radio, First Social Media: https://www.youtube.com/watch?v=MG-Ys16OYsU

4 The rise and fall of the radio amateur  Westinghouse Corp. learned of this and set up the first radio station, KDKA. It debuted on November 2 to broadcast the 1920 presidential election returns from 8pm-12am.  Success of KDKA led to Westinghouse stations in Newark, NJ; Springfield, MA; and Chicago. General Electric started radio stations in Schenectady, San Francisco and Denver. RCA started stations in Jersey City and Washington, DC.

5  The Professionalization of Radio

6 Broadcasting & Copyright  In the early days of radio, actors, singers and other entertainers performed for free to test out the new medium.  For several years, broadcasters played phonographic recordings free of charge.  In 1923 ASCAP (American Society of Composers, Authors and Publishers) demanded payment for broadcasts of protected works.  Courts upheld ASCAP’s claim. Stations paid $250 per year for rights to broadcast copyrighted material.  Today radio stations and Webcasting stations pay annual fees to ASCAP, BMI, SoundExchange and SESAC (collectively called Performance Rights Organizations).  A Brief History of ASCAP: https://www.youtube.com/watch?v=wDI6w03YbTg

7 The Monetization Problem  Early radio pioneers had to find a way to make radio sustainable. To make enough money to keep the stations going. Several schemes were proposed :  Government financing (similar to roads and schools).  A tax on radio receivers. Taxes would be used to support ongoing radio operations. (TV in the UK uses this model.)  Patronage by wealthy individuals who would sponsor radio programming.  Toll broadcasting, where anyone could air any content, provided they paid for the privilege.

8 The Radio Act of 1927  The Radio Act enabled the creation of a national radio broadcasting network  Of stations on temporary licenses  Linked by telephone lines  Supported by advertising  Managed by a regulatory system based on “the public interest”  The Radio Act of 1927 was written to include television.  The Radio Act helped propel the development of television.

9  The Road to Television 1927-1939

10 The Road to Television  1927 - the Radio Act enabled the creation of a national radio broadcasting network  1927 - The Jazz Singer debuted as the first “talkie,” or talking movie  1927 - the Columbia Broadcasting System (CBS) was born, the first competitor to NBC.  Radio, “talkie” movies and TV experiments boomed.  NBC stock prices rose 600% between 1927 and 1929.

11 The Great Depression  In November 1929, the Great Depression hit the US.  RCA stock fell to 1/10 th of its previous value.  Average Americans stopped buying radio sets.  Money for TV development slowed.

12 Radio Saves Television  People who had radio sets before the Depression kept them.  Quality of radio programming increased.  President Roosevelt broadcast Fireside Chats.  Vaudeville theater actors turned to radio as live theaters closed down.  Radio advertising increased.  RCA’s David Sarnoff used radio ad revenue to fund the development of television.  Beginning 1938, CBS radio becomes a competitive force by offering better content than NBC: more news, experimental drama, more entertainment. https://en.wikipedia.org/wiki/Filehttps://en.wikipedia.org/wiki/File: Fireside_Chat_1_On_the_Banking_Crisis_ (March_12,_1933)_ Franklin_Delano_Roosevelt.ogg

13 The Communications Act of 1934  Established the Federal Communications Commission (FCC) to regulate both broadcasting and telephony.  FCC became responsible for allocating spectrum for wireless communication.  FCC set technical standards for telephony, radio and the emerging television industry.  In 1940 FCC forced the TV industry to use FM radio technology for sound.

14 The World’s Fair of 1939  RCA president David Sarnoff introduced television to the world at the1939 World’s Fair.  RCA made a film of Sarnoff’s announcement. http://www.youtube.com/watch?v=U4hPX_P LC-o  NBC began regular TV broadcasts on April 30, 1939.


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