Insights that Drive Business

2 It is all about asking the right questions

3 Its all about getting answers

4 It’s all about budget and timing

5 It’s all about relationships

6 It’s all about driving the business

7 How we leverage insights to drive great creative

FY16 Produce Marketing

9 37%25%43%38% 33%18%49%52% 37%33%55%49% 41%24%48%55% 35%29%60%46% 37%19%61% 41%20%50%40% 39%27%45%48% 30%19%30%44% 34%28%47%48% 32%29%41%44% Overall Impression (Top2Box) of Food Departments More Important t Walmart Food Overall Impression Tier 1 Tier 2 Tier 3 Tier 4 Tier 5 Walmart produce departments underperform in overall impression versus key competitors

10 Customers want to hear we stand behind our produce; they also want transparency about its quality Percentage Selecting as Most Motivating At Walmart, our produce is backed by our 100% freshness guarantee or your money back Walmart buys produce from local farmers in your area to bring the freshest produce possible to your Walmart store Walmart buys its USDA Grade 1 produce directly from the best growers so you have the freshest, best-tasting produce possible – for less Walmart has partnered with its famer growers to bring you the best quality produce they’ve ever had Walmart has associates in stores all day long ensuring that only the best produce is available on shelves. Walmart buys its produce from the same farmer/ growers that supply stores like Whole Foods and top grocery store chains like HEB, Publix & Kroger Walmart works closely with farmers/growers to bring you the freshest, juiciest, most delicious high quality produce available – for less Walmart has partnered with farmer/growers to bring you the best items of the season when they are in season Total (n=202) April 2013 “Picked By Farmers” Campaign RTBs

11 Produce Timing: 5 Flights, Tab Digital Social Gen Mkt., Hispanic Executions TV Berries - May 1-June 4 Tomatoes - June 5-July 9 Stonefruit - July 10-Aug 20 Grapes – Sept 4-Oct 1 Apples - Oct 2-Nov 2 Video Grower stories, How Tos In-store In-store demos In-store signage DotCom & Walmart , Walmart.com banners & Produce landing page Mobile Weather Triggered display, Grower Stories Local TV spots, Radio, digital highlighting Local produce in key markets

12 Watermelon

13 Peaches

FY16 Meat

15 Customers want us to stand behind and be transparent about out meat April 2013 Percentage Selecting as Most Motivating Ground Beef Steak

16 Meat Timing: May - Aug Digital Tab Steak, Ground Beef executions TV DotCom & Walmart , Walmart.com banners & Meat landing page Video Tips, Expert videos In-store In-store demos In-store signage Mobile Weather Triggered display, targeted WMX Social

17 Meat Dimples

18 Meat One Flip

19 With a new creative approach to online video, we were successful in driving all key metrics including sales SALES : Video views on Walmart.com drove roughly an incremental $500M in sales ORGANIC VIEWS: Videos drove nearly 4 million organic views on YouTube ABX: Videos averaged 115 in ABX vs. 102 online video benchmark ENGAGEMENT: Videos increased annotation clicks, subscribers, shares / likes / comments, view time $472M $28M Site traceable $129M Store traceable $314M Store non-traceable Source: WMX Open Web display ad sales lift report 11/1/14-1/2/15 32,000 New YouTube Subscribers Avg 81% view time (vs 69 index) 133K Annotation clicks to.com 6.5K likes, shares, comments on Black Friday Experience videos 50" Class LED HD TV475K Extra Special Buys at Walmart121K 8 Gifts for Your Guys119K 15 Gifts for the Family119K 1-Hour Guarantee at Walmart97K Top 5 organic viewed views Source: YouTube view report 11/1/14-12/15/14 ABX Average ABX Purchase Intent Overall retail benchmark Total WMT Holiday Video Food Videos Black Friday Videos Source: ABX Consolidated Weekly Reports 11/1/14-12/25/14 Source: YouTube view report 11/1/14-12/15/14

20 Reindeer

21 Jobs 4 th of July

22 Find Yourself

23 Christmas Joy