Business to Business Mobile Commerce THE PAST THE PRESENT THE FUTURE

THE QUESTIONS What are the 3 generations of cell phone technology and which created mobile commerce? What are the two different perspectives of the future of mobile commerce? Which information system and information technology unraveled B2B? What are the advantages of mobile- business? THE ANSWERS?

mobile_COMMERCE

MOBILE COMMERCE- defined The use of smart phones and handheld computers with wireless connections to place orders and transact business over the Web.

MOBILE COMMERCE- past Came out of the Information Revolution of the 90’s. First Generation: Analog Technology Second Generation: Digital Technology Third Generation: CDMA Technology

3 GENERATIONS OF CELL PHONE TECHNOLOGY First Generation: Analog Technology –Relied on Frequency Division Multiple Access (FDMA) Created multiple radio channels for multiple users Second Generation: Digital Technology –Used Time Division Multiple Access (TDMA) Interleaves multiple signals onto a single high speed channel –Created Mobile Commerce Third Generation: Adopted CDMA Technology –Code Division Multiple Access Create access channels for users Brought Internet and Multimedia services to mobile users –Wireless Application Protocol (WAP) Delivered simplified web pages to mobile phone

MOBILE COMMERCE- present Texas Instrument creates TV/ Cell phones Available for sale within the next 2 months FCC’s federal regulation over internet base telephone service to avoid controlling the emerging market FCC worries what might happen to traditional phone business

FUTURE of MOBILE COMMERCE 50 million people will spend approximately $15 billion and conduct 1.2 billion mobile transactions such as: –Purchasing movie tickets, customized ring tones Many are saying “No Thanks” to ads appearing on cell phones Only 15 % of mobile users are willing to listen to short advertisements on their cell phones 33 % said ad should be in a text message form A YANKEE GROUP’S PERSPECTIVE: CAHNER’S IN-STAT GROUP PERSPECTIVE:

business2businessB2B

B2B- defined Business-to-business or B2B is the online transaction between two or more businesses and transactions can be effected between: –one buyer and many suppliers –between many buyers and many suppliers –as well as one seller and many buyers.

B2B- past Inter-organizational Systems, systems interconnected business partners to streamline business processes –Includes: Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT), Electronic Forms, Integrated Messaging, and Shared Databases Electronic Markets, created from a broad array of Information Technology applications –network based location where business interaction occurs Which information systems/ technology unraveled B2B?

generate revenue from purchases and sales and other services B2B- present Companies are now turning to web and internet technology to conduct business using their website as electronic storefronts –Can execute purchases and sales transactions through Private Industrial Networks (PINs) Private Industrial Networks (PINs): –consist of large firms using an extranet that links its suppliers and business partners Net Marketing: –digital marketplace based on internet technology and links buyer to sellers –industry or privately owned and are the intermediaries between buyers and sellers –are transaction oriented and not relationship oriented –generate revenue from purchases and sales and other services –price through negotiations, auctions, quotes or fixed prices

B2B- does the future look promising? From a cost standpoint, the future of B2B looks promising It’s faster, cheaper and more convenient Advantage of B2B removes: –Rental, depreciation, coordination cost such as: Gathering information, negotiating contracts, or protecting against opportunistic behavior.

MOBILE-BUSINESS INTERACTING Information technology has made business processes: –More flexible and increased supply chain such as: Product design, buyer-supplier relationship, inventory control, and logistics Transformation of Mobile Applications connects: –Customers, field sales people, and home office

MOBILE-BUSINESS SYSTEMS. Mobile-Business Systems being Implemented: –Enterprise Resource Planning Systems (ERP) A major software component of logistics information systems. Provides the database and the transaction capabilities to initiate, track, monitor and report on customers and replenish orders. Provides firms with information consistency, economies of scales and integration

MOBILE-BUSINESS BENEFITS New partner discovery Universal accessibility Efficient application sharing Corporate network compatibility Integrating heterogeneous technologies Developing extranet applications

RECAP- THE QUESTIONS What are the 3 generations of cell phone technology and which created mobile commerce? What are the two different perspectives of the future of mobile commerce? Which information system and information technology unraveled B2B? What are the advantages of mobile- business? THE ANSWERS?

THE CREDITS GROUP MEMBERS Adam Canales Jennifer Kahsai Christian Flores Son Linda Soy