Each group will be given a scenario In point form – go through every step that you think the average consumer would go through in your scenario and ultimately.

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Presentation transcript:

Each group will be given a scenario In point form – go through every step that you think the average consumer would go through in your scenario and ultimately making a purchase

the buying process occurs in response to a need or want, for example 1. MP3 player breaks 2. decisions made on what to buy 3. search made for products available 4. decision among products is made 5. MP3 player purchased 6. purchase is evaluated

The Buying Decision

but the buying process only works for large purchases made occasionally does not work for impulse purchases – Buying gum, a pop, batteries also does not work for product purchases where brand is not important – Golf tee’s, blankets in these last two cases, the retailer may significantly influence the purchase – Location of items, display of items

Another assignment to complete!! This one will be done individually Started today (sheet to be provided) Due ON THURSDAY You will be Creating a print advertisement for a mini van of your choice Today – you will fill out the sheet provided on Steps in the buying process Target Market Consumer Motivation – what will make them buy that van This sheet will be handed in WITH THE FINAL PRINT AD

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