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Convenience vs Shopping Goods

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Presentation on theme: "Convenience vs Shopping Goods"— Presentation transcript:

1 Convenience vs Shopping Goods
Buying behaviour Convenience vs Shopping Goods

2 Convenience Good A good which is purchased with little to no thought
Usually a good that is of a lower cost Brainstorm examples (picture to be posted later)

3 Shopping Good A good which you think about before purchasing, you take time to consider competitors and their pros and cons lists Usually a more expensive item Brainstorm of examples (will be added later)

4 Marketing Convenience Goods Vs Shopping Goods
Marketers must change their approach based on whether product is a convenience vs shopping good When looking for a shopping good we take time Look at reviews Compare competitors Ask opinions of experts or other trusted consumers Promotion is key When looking for convenience good we are quick to decided Placement of these products is important Price of these items is important

5 Consumer Buying Process
Problem Recognition Information search Evaluation of alternatives Purchase decision Post-purchase behaviours 1-need for the item

6 Laptop Computer & Pencil
Hand out Laptop Computer & Pencil

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