1. MKT 435 Competitive Success-- snaptutorial.com

2. MKT 435 All Assignments For more classes visit www.snaptutorial.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced

3. MKT 435 Competitive Success-- snaptutorial.com MKT 435 All New Assignments For more classes visit www.snaptutorial.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper MKT 435 Week 2 Brand Personality Presentation (2 PPT) MKT 435 Week 3 Internal and External Influences Marketing Paper MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper MKT 435 Week 4 Team Consumer Decision Making Paper

4. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 1 Consumer Behavior and Marketing Paper For more classes visit www.snaptutorial.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information.

5. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 1 consumer behavior and Social media influence For more classes visit www.snaptutorial.com Develop a 7- to 9-slide Microsoft® PowerPoint® presentation, with notes on each slide, in which you relate consumer behavior and social media influence. Address the following: Define consumer behavior, and how it relates to marketing. Select a recent purchase and describe how social media and word of mouth influenced your decision. Provide a minimum of three (3) examples of social media in your decision, such as screen shots or video. Cite the assigned reading and at least one outside reference (minimum of two references). Format your presentation consistent with APA guidelines.

6. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper For more classes visit www.snaptutorial.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper Choose an organization with which you are familiar. Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy. Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

7. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 2 Brand Personality Presentation (2 PPT) For more classes visit www.snaptutorial.com This Tutorial contains 2 Presentation MKT 435 Week 2 Brand Personality Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10 Choose an organization with which you are familiar or use the organization you chose for the Week 1 assignment. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes representing how this organization manages and develops its brand personality, and deliver the following:  Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Include this ad in your presentation.

8. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 2 Porsche Case Study For more classes visit www.snaptutorial.com Read the Porsche case study found in Consumer Behavior on pages 52-53. Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length. Format the paper consistent with APA standards. Click the Assignment Files tab to submit your assignment.

9. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 3 How Attitudes are Influenced For more classes visit www.snaptutorial.com Write a 1,050- to 1,400-word paper in which you write about the following scenario: · What was your attitude about this course before it started? · What factors influenced that attitude? · How has your attitude toward the course changed now in the third week of class? · Refer to attitude and motivation theories as discussed in Chapter 6 to support your reasoning for the before and after attitudes you describe. · Use specific examples. Format the paper consistent with APA standards.

10. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper For more classes visit www.snaptutorial.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender- based marketing, or (4) marketing to gay and lesbian consumers. Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed. Find three specific examples of organizations marketing to these changes in cultural values.

11. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 3 Internal and External Influences Marketing Paper For more classes visit www.snaptutorial.com MKT 435 Week 3 Internal and External Influences Marketing Paper Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3 Select a new product or service that will be launched by either an existing organization or one you will create. This will be the product or service you will use for the remainder of the team assignments due in Weeks 4 and 5. Obtain your instructor’s approval of your team’s product or service before beginning this project. Develop a 700- to 1,050-word analysis explaining the following headings:

12. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy For more classes visit www.snaptutorial.com Write a 700- to 1,050-word paper in which the team discusses the following: · A brief overview of the company and the product and its marketing strategy. · An examination and discussion of the external factors that influence the company’s target market. · Find 5 examples of the company’s marketing communications and discuss each communications example, addressing how the company recognizes external factors that influence its consumers’ behavior. Examples of Marketing Communications types are: print advertising, press releases, brochures, flyers, banner ads, etc.

13. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 4 Consumer Decision Making Presentation For more classes visit www.snaptutorial.com MKT 435 Week 4 Consumer Decision Making Process Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.) Make a presentation of 10-12 Slides Base your review on the following six steps in the consumer decision process: 1. Problem recognition 2. Information search

14. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 4 Examine a Communication Tool For more classes visit www.snaptutorial.com Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc. Create a Poster Board presentation in which you: · Present the communication tool · Discuss how effective it is in attracting and retaining customers, and communicating the company’s focus on customer satisfaction.

15. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy For more classes visit www.snaptutorial.com Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior. Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy. Format the paper according to APA standards. Click the Assignment Files tab to submit your assignment.

16. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 4 Team Consumer Decision Making Paper For more classes visit www.snaptutorial.com MKT 435 Week 4 Consumer Decision Making Paper Utilize the same product/service your team chose for Week 3. Developa 700- to 1,050-word response that analyzes the following:  Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.  Review whether your market segment is aware of the problem that your product/service serves to eliminate. How is your marketing strategy impacted by this awareness?

17. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 5 Consumer Decision Making Process Analysis For more classes visit www.snaptutorial.com Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346. Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence. Click the Assignment Files tab to submit your assignment.

18. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy For more classes visit www.snaptutorial.com Create and present a 10- to 12-slide PowerPoint presentation of Part III. Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market. Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant. Refer to Chapter 2 for segmentation variables.

19. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks. Write a 750- to 1,050-word paper in which you review a crowdsourcing site.

20. MKT 435 Competitive Success-- snaptutorial.com MKT 435 Week 5 Team Global and Online Marketing Strategy Presentation For more classes visit www.snaptutorial.com MKT 435 Week 5 Global and Online Marketing Strategy Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15 Utilize the same product/service that your team chose for Week 3. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:

21. MKT 435 Competitive Success-- snaptutorial.com