  Warren G. Harding- 29 th President- 1 st president after WWI- “return to normalcy”- died in office of heart attack or stroke  Ohio Gang - Harding’s cronies who were largely corrupt  Fordney-McCumber Tariff- raised taxes on some U.S. imports o 60%- highest level ever  Teapot Dome Scandal- example of corruption in Harding Administration. Oil reserves for the Navy were leased out for personal gain by one of Harding’s cronies  Calvin Coolidge- 30 th President- famous for saying “the chief business of the American people is business”  Route 66- example of new roads being built, Route 66 was a famed road which became part of many songs. It symbolized the road to opportunity. It also was a snapshot of the impact of the auto industry on other businesses  Urban Sprawl- new roads led to enabled workers to live further from their jobs. It refers to the fact that cities spread out.  Pan American Airways- 1 st transatlantic passenger flights in the U.S.  Installment Plan- enabled people to buy goods on credit, over a long period of time in smaller payments. Section Vocab

  Called for “a return to normalcy”  People were eager to move on from WWI  In order to help struggling American businesses he raised the Fordney-McCumber Tariff to promote buying American. Warren G. Harding

  Harding’s downfall would be his friends whom he appointed to office known as the Ohio Gang  Most notoriously, Teapot Dome Scandal  Secretary of the Interior leased out government land in WY  $400,000 bribe  1 st govt. official convicted of felony Ohio Gang

  After a sudden death by Harding, Coolidge took office.  “The chief business of the American people, is business”  Laissez faire approach to government (hands off)  Lower taxes  Less internal regulation Calvin Coolidge

  Auto Industry- Ford released the Model A with a different marketing than Model T  “Arabian Sand” and “Niagara Blue” Industries Boom

  Route 66 was an example of roadway constructed to make travel accessible  Caused rise of cities, businesses along the way  Urban Sprawl - many roads like Rt. 66 allowed workers to live further from cities- cities extended outwards  Pan-American Airways- 1 st transatlantic passenger flights Symbols of New Opportunities

  Installment Plans- use now pay later- buy on credit- pay in small fees  “4 easy payments of $99.99”  Adverttising Industry Changes forever… Consumerism

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