A Unique and Stylish State-of-the-art Hybrid Camera

4. Full HD video and advanced video-recording features 1. Original design by world-renowned designer Marc Newson 2. Exceptional image quality 3. The widest hybrid system 5. Quick and Accurate 6. New-generation HDR mode 7. Other features 8. DA 40mm XS designed by Marc Newson

1. Original design by world-renowned designer Marc Newson Included in Time magazine’s 100 Most Influential People in the world The new, stylish K-01 camera was designed in collaboration with one of the world’s most acclaimed and influential designers of his generation, Mr. Marc Newson. His work is present in many major museum collections, includind the MoMA in New York, London’s Design Museum and V&A, the Centre Georges Pompidou and the Vitra Design Museum. Having set numerous records at auction, Newson’s work now accounts for almost 25% of the total contemporary design market.

1. Original design* by world-renowned designer Marc Newson High quality aluminium alloy > Machined aluminium and rubber provide the user with a tactile and durable piece of technology High-quality aluminium alloy buttons Easy-to-hold grip with protective rubber Clean and simple lines for a graphical composition 2 key buttons with brilliant colors : > Red for the video recording button > Green for the functional green button * Start-up screen, camera strap and case also designed by Marc Newson DA 40mm XS Dedicated 40mm XS lens also developped for a complete package designed by Marc Newson

o CMOS APS-C 16MP o Sensor-shift system ‘Shake Reduction System’ o Sensitivity up to ISO o Dust removal system Newly developed CMOS APS-C 16 MP sensor (23.7X15.7mm) for high-speed readout of image data signals and fully detailed pictures. In-body stabilization to compensate the camera shake effect when shooting in poor light conditions and guarantee sharp images. => Advantage : All the K-mount lenses are stabilized 2. Exceptional image quality Extra-wide sensitivity range up to ISO while minimizing annoying digital noise at all sensitivity levels

o PENTAX K-mount lenses, including film-format lenses for a wide range of use, effect and perspective Total production of K-mount lenses : pieces 214 compatible K-mount lenses (analog and digital) since the existence of PENTAX (including DA40mmXS) 2012 : 21 K-mount digital lenses and 7 analog lenses of which : - 7 ultrasonic lenses - 10 weather resistant lenses - 3 macro lenses 3. The widest hybrid system Compatibility with all PENTAX K-mount lenses and accessories dedicated for our D-SLR With 214 K-mount compatible lenses, 4 flash and other SLR accessories, the K-01 is the widest hybrid system

SYSTEM AF 200 FG (NG20) AF 360 FGZ (NG36) AF 540 FGZ (NG54) Case designed by Marc Newson Strap designed by Marc Newson MultiBag Remote control O-RC1 Remote control F Thanks to its hot shoe, the PENTAX Q is compatible with Pentax flash range except AF 160 FC Lens cleaning Kit AF 160 FC Macro Compatible with all K-mount lenses Compatible with many D-SLR accessories Cable switch CS-205 o All D-SLR accessories (flash, synschrocord, GPS unit…) are also compatible Synchrocord F 5P (0,5m) Synchrocord F 5P (3m) Image sensor Cleaning Kit O-ICK1 TBD

4. Full HD video and advanced video-recording features o Full HD video-recording (1920 x 1080 pixels) to capture high-quality movie clips o H.264 recording format to offer a choice of frame rate (30, 25 or 24 fps in full HD and up to 60 fps in HD resolution) to accommodate user-specific applications. o New “PRIME M” imaging engine to assure first-rate movie recording performance

o New features to facilitate video recording - a video recording button for instant pushbutton start - and a stereo microphone for more realistic sound o HDMI micro terminal to simultaneously output both Full HD movie clips and stereo sound o Personal touches video clips with : o External microphone input terminal for a perfect sound 4. Full HD video and advanced video-recording features - Fully configurable Aperture, Shutter Speed and ISO sensitivity - Interval movie shooting - Custom Image - Adjustable sound input gain for both inner and external microphone

5. Quick and Accurate o Continuous shooting 6 frames/ sec Great for catching action shots. Sometimes the action happens so quickly it is hard to catch the perfect shot, fast continuous shooting allows you to capture many closely spaced photographs so that you can pick the one which best captures the action. o Shutter speed 1/4000e sec. To freeze movement in an image. Suitable for sports photography, children & Action.

o Autofocus 81 AF points individually selectable You can manually select one of the 81 of these AF points for a very precise focus on one part of the image. This is a significant advantage when focusing on moving subjects or for more complex image composition o Focus Peaking It highlights the contrast at edge (outline) to see if it is in focus or not 5. Quick and Accurate o Autozoom The camera magnifies automatically the focus area to assure the focus on the subject for a better image composition o Metering System segments For a very precise analysis of exposure

6. New-generation HDR mode o Instantly selected with a turn on the mode dial o Selection of 3 exposure increments and level of effects Prone to reduce white wash or black out Simply widen the dynamic range by expanding dark and bright area. Lively images with increased saturation Dynamic finish with higher saturation and contrast

7. Other features o 3’’ LCD screen, points, extra-wide viewing, anti-blare coating o Many exposure modes of which PASM o RAW DNG format and In-body RAW development o Numerous customizable buttons

8. DA 40mm F2.8 XS lens designed by Marc Newson o Exterior design by Marc Newson o Easy-to-use, super-thin lens for everyday use o Exceptional image description o SP coating to block dirt and dust Mounting this lens on the K-01 results in a highly stylish imaging tool. - Focal length equivalent to 61mm in 35mm format - World thinnest interchangeable lens => 9.2mm in length - Optics based on those of the acclaimed smc PENTAX-DA 40mm f/2.8 Limited lens. - Wide aperture F2.8 for sharp, bright images in a wide range of applications, including snapshots, scenic photos, portraits, and even incident-light indoor shooting. Round-shaped diaphragm, which produces a smooth, natural bokeh (out-of-focus) effect in the background. - Treatment against dust, water and grease - Makes it easy to wipe off oily stains such as fingerprints and cosmetics.