The World is Watching! What a NASCAR Sponsorship Means

Unprecedented Exposure NASCAR sponsors received a record $4.2 billion of sponsorship exposure in ( source: Joyce Julius & Associates)

Brand Loyalty 72% pick a NASCAR-affiliated brand over a competing brand of equal price 46% will pay 10% more for a NASCAR-associated brand 43% will switch from current brand to a brand associated with NASCAR (Source: Performance Research)

Sustained Marketing Opportunities 10-month season –Longest of any sport Hosts 17 of the top 20 highest- attended sporting events No. 2 on TV (behind NFL) –Five largest NASCAR markets in Atlanta, New York, L.A., Philadelphia and Tampa Live Broadcasts –An average of more than 8 million people tune in to each NASCAR Nextel Cup Series event (Source: Ipsos Insight, Joyce Julius & Associates, Nielsen Media Research) The cars shown here represent 7 of the 43 opportunities that exist for a sponsorship in the NASCAR Nextel Cup Series.

Brand Awareness Opportunities Signage on race car, uniforms, pit equipment, transporter, etc. Driver, show car appearances Promotions, sweepstakes, hospitality NASCAR advertising campaigns

Who is This NASCAR Fan?

NASCAR Fans… 75 million strong No longer a Southern phenomenon Spending power –More than 40% earn > $50,000 annually Education –Top corporate officers Men (60%) and women (40%) 18 to 44 years old (58%) (Ipsos Insight, Joyce Julius & Associates, Nielsen Media Research) More than 160,000 NASCAR fans pack Bristol Motor Speedway twice every year.

The principals of Morgan-McClure Motorsports Driver Mike Wallace

22-year veteran team in the NASCAR Nextel Cup Series 3-time winner of the Daytona 500 A winning organization –14 wins –63 top-fives –13 pole positions The Morgan-McClure Motorsports pit crew in the 2005 Daytona 500

MMM Complex First-rate facility on I-81 corridor in Abingdon, Va. 90,000-square-foot attraction for more than 35,000 vehicles daily Location offers sponsors increased visibility, exposure

Driver Mike Wallace Legendary Wallace racing family – Rusty, Mike, Kenny 8-time winner in NASCAR Craftsman Truck Series and NASCAR Busch Series Only driver with more than 100 career starts in each of NASCAR’s top-three series