May 2014 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 16 minutes each day in May % (2hrs 58 mins) of this viewing was live with the other 9% (18mins per day) time shifted. Total Viewing May 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched 3 ½ hours of TV daily in May 2014 Average Minutes Viewed Daily May 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has grown slightly year on year for individuals and decreased slightly for younger audiences. TV Viewing Live v Time shift Year on Year May 2014 v May 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership April % May %

TAM Ireland subscribing channels reached 90% of housekeepers, 89% of housekeepers with kids, 84% of ABC1 adults and 84% of yr olds each week in May Weekly reach of TAM Ireland subscribing channels May 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts May 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day May 2014 AudienceAverage Number of Spots seen per Day Individuals 4+34 Adults Adults Adults Adults Adults Adults ABC129 Housekeepers45 HK with Kids36 Children16 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers May 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 BSKYB LTD 2 UNILEVER 3 PROCTER & GAMBLE IRELAND 4 KELLOGGS 5 RECKITT BENCKISER 6 DIAGEO 7 LIDL IRELAND GMBH 8 MCDONALDS RESTAURANT 9 ALDI STORES LTD 10 TESCO IRELAND

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ May 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Criminal Minds Sky AtlanticGame of Thrones Sky 2Transporter 2 MTVEx on the Beach NickelodeonThe Haunted Hathaways Nick JrPeppa Pig Nick ToonsSpongebob Squarepants Comedy CentralFriends Comedy Central +1Dara O’Brian: Craic Dealer Comedy Central ExtraTwo and A Half Men DiscoveryGold Rush E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesRace Day Live DaveRoom 101 GoldThe Royle Family AlibiNew: Castle SetantaInternational Friendlies 2014 WatchPretty Woman PickJerry Springer ChallengeClassic Who Wants to be a Millionaire Nick Jr 2Peppa Pig RTÉ OneThe Late Late Show RTÉ One +1Fair City RTÉ TwoEurovision Song Contest Semi-Final 2014 TV3Coronation Street 3eThe Graham Norton Show TG4GAA Beo UTVFA Cup Channel 4Googlebox Channel 4+1Flim: X-Men First Class E4The Big Bang Theory E4+1The Big Bang Theory More 4The Good Wife Sky 1Modern Family Sky NewsNews, Sport, Weather 30 Sky Sports 1Live Ford Monday Night Football Sky sports 2Live Ford Super Sunday Sky Sports NewsThrough The Night Sky LivingCriminal Minds TLCBest of Buddy’s MTV MusicPharrell Williams: Brand New Video Sky Sports 3Live Dubai Darts Sky Sports 4Live European Tour Golf