MIT Team NASA Means Business Competition Simplymars

NMB Presentation by MIT, 5th May Team Introduction Faculty Advisor : Col. Peter W. Young Madhusudhan Nikku (Team Leader) – Civil Engg., Grad Vijay S. Choudhary – Information Technology, Grad Erwan Mazarico – Earth and Planetary Sciences, Grad Shobhit Gupta – Sloan School, Grad Rongrong Lu – Earth and Planetary Sciences, Grad Mirna Daouk – Aeronautics and Astronautics, Grad Will Fowler – Civil Engineering, Undergrad

NMB Presentation by MIT, 5th May Presentation Outline Project overview PSAs – research and philosophy PSA 1 – logic and structure PSA 1 – message Outreach activities – strategies, public reach and media coverage PSA 2 – logic and structure PSA 2 – message Sponsors and concluding remarks PSA 1 Outreach Video PSA 2

NMB Presentation by MIT, 5th May Project Overview Two PSAs  Research  Implementation Outreach activity  Outreach based on age group  For general public  Media outreach  Video interviews

NMB Presentation by MIT, 5th May PSA – Research & Philosophy

NMB Presentation by MIT, 5th May The present goal … Linking NASA science and the society Building a past for a future  Set up the stage for NASA’s 20 year Mars exploration programs

NMB Presentation by MIT, 5th May Our Starting Point Resources  “Public understanding of science”  “Worlds apart”  Video sources (JPL contacts, etc.)  Goodwill communications (psaresearch.com)  National Association of Broadcasters Numerous case studies

NMB Presentation by MIT, 5th May The truth is out there… People have  Highest respect for NASA as a scientific organization  Inhibitive mass-psychology  Lack of facts

NMB Presentation by MIT, 5th May Features of the PSA  Convey domain knowledge  Relevance to audience  Students as “superspreaders” for MEP

NMB Presentation by MIT, 5th May PSA 1

NMB Presentation by MIT, 5th May PSA 1- Logic & Structure Introducing the audience to facts The human factor Interesting and imaginative Emphasizing responsibility of the audience

NMB Presentation by MIT, 5th May Comments on PSA 1 Message The message:  Widespread enthusiasm and excitement  Acceptance by the public

NMB Presentation by MIT, 5th May Outreach Activity

NMB Presentation by MIT, 5th May Outreach Strategy Outreach for different age groups General public outreach Outreach through media Outreach video

NMB Presentation by MIT, 5th May Outreach Activities Venue: the Brookline science fair Target audience – primary school children (around 300) Showed animations of the MER mission to Mars – leaving children spellbound!! Distributed educational Mars packages

NMB Presentation by MIT, 5th May Brookline Science Fair cont. Lots of interest generated not only among students but also among parents

NMB Presentation by MIT, 5th May Outreach Activities cont. Venue: science fair in Cambridge Target audience: high school students Distributed technical handouts on Mars to more than a hundred students Interaction with several teachers Lot of future opportunities to conduct lectures on Mars

NMB Presentation by MIT, 5th May Outreach Activities cont. Venue: 2003 MIT/ Cambridge science expo Target audience: about 150 high school/ college students Interaction with science students with well formed opinions Result: interesting opinions on Mars and NASA

NMB Presentation by MIT, 5th May General Public Outreach JPL conference at MIT  Talk by Dr. Joy Crisp (MER project scientist) on the MER missions Web forum providing a platform for:  Discussion on Mars and related topics  Interaction of the general public with the research community

NMB Presentation by MIT, 5th May General Public Outreach Public mailing list  Keeping people abreast of the latest developments Simplymars website providing:  Information about team activities  Links to Mars related websites

NMB Presentation by MIT, 5th May Media Outreach News articles featuring Simplymars: AIAA New England Section Graduate Student Newsletter, MIT

NMB Presentation by MIT, 5th May Outreach Video & Website Outreach Video SimplyMars Website

NMB Presentation by MIT, 5th May PSA 2

NMB Presentation by MIT, 5th May PSA 2- Logic & Structure Historical chronology Happening facts Simple and imaginative

NMB Presentation by MIT, 5th May Comments on PSA 2 Message The message:  Presented a changing perspective on Mars (from dream, frontier and achievement to destiny)  NASA transforms dreams into reality

NMB Presentation by MIT, 5th May To Summarize… PSA 1 – philosophy and the video Brief description of various outreach activities and the outreach video PSA 2 – philosophy and the video

NMB Presentation by MIT, 5th May Thanks to Sponsors Department of Aero/Astro, MIT AIAA, New England chapter AIAA, National Massachusetts Space Grant NASA Means Business, Houston MIT Mars Society

NMB Presentation by MIT, 5th May Thank You !