1. ++++++++++++++++++

2. ++++++++++++++++++ Team PhaseLift is: +.guidance.wisdom.confusion ROLAND YOUNG.mass communication.advertising design.entrepeneurial KAREN O LAU DAVID SANDERS ++++++++++++++++++.directing.film.cinematography [faculty advisor]

3. ++++++++++++++++++ + LORETTA HIDALGO + YURI’S NIGHT LA.active space community.partnership.space expertise.network ++++++++++++++++++ Team PhaseLift is:

4. ++++++++++++++++++ MISSION.excite people about MARS exploration

5. ++++++++++++++++++ OBJECTIVES.create 2 PSA’s to inspire the public on the topic of Mars.seek distribution channels to reach target audience.partner with Yuri’s Night to perform outreach ++++++++++++++++++

6. ++++++++++++++++++ RESEARCH.‘Space is for Everybody’ clip Findings Public Opinion.Moby asks where are the space heroes?.1991-Mars is our next home WHAT’S MISSING? ++++++++++ ++++++++++

7. ++++++++++++++++++ CREATIVE STRATEGY.speak to the human spirit ++++++++++ ++++++++++

8. ++++++++++++++++++ PSA.1 TARGET AUDIENCE.adults, lifelong learners, 18+M/F STRATEGY.speaks to the inner child within us.curious.adventurous.fearless :30 “Reach” ++++++++

9. ++++++++++++++++++ TARGET AUDIENCE.children 7-18M/F STRATEGY.pose questions that refer to past human discoveries and achievements while igniting an excitement for the next frontier :30 “Questions” ++++++++ PSA.2

10. ++++++++++++++++++ Current PSA Airtime.Yuri’s Night website www.yurisnight.net

11. ++++++++++++++++++ Current PSA Airtime.IMAX theater lobby at California Science Center in company of the 3D ISS film from May1-18, 2003 [estimate 12,000 visitors per week]

12. ++++++++++++++++++ YN’03 Day Outreach

13. ++++++++++++++++++

14. ++++++++++++++++++ SPACE ART GALLERY (thru ArtCenter students).illustrations for Mars Rovers children’s book.’Mission Control on Mars’ painting.Hilton space hotel 3D rendering

15. ++++++++++++++++++ YN’03 Day Outreach.’Astro Jeopardy’ with the Traveling Space Museum.Mars magic show.viewing of first PSA rough cut

16. ++++++++++++++++++ Mars Outreach @YN’03.Mars Exploration Landing site scientist, Matt Golombek speaks about MER launch at the VIP event

17. ++++++++++++++++++ Mars Outreach @YN’03.lobbyist Ted Daley speaks about Mars and politics +.Hi-Definition Mars Photos Auction.JPL Mars Rover on display

18. ++++++++++++++++++ Mars Outreach @YN’03

19. ++++++++++++++++++ IN PROGRESS AIRTIME IN THE WORKS STUDENT COMPETITIONS.Adobe Achievement Awards.Clios.AICP ArtCenter PR Office Services.’DOT’-International ArtCenter alumni magazine.NPR-Science Friday

20. ++++++++++++++++++.Adobe Achievement Awards.Clios CONCLUSION LIVE DIALOGUE between the arts and sciences= powerful, proactive community working towards one goal Visual Communicators Space Professionals + Activists +