What is going on See Financial Times Media 8-11-2010Financial Times Media 8-11-2010.

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Presentation transcript:

What is going on See Financial Times Media Financial Times Media

Trade Factory Service …. Business cust

Trade Factory Service …. Business Where the influence of the internet? cust

Trade Factory Service …. Business Where do you see the influence of the internet? SELL side: cust

SELL side. Selling products, e-Shop (new channels). Selling information. On demand production. Self supporting customer. Communities with customers. Listening Co-creation Experimenting with customers (Second Life). Transparancy. Grouping by customers: travel. Influencing customers. Twitter. Personal relationship/customer initimicy. Advertisement in Gaming. Viral marketing (Shoot that bear)Shoot that bear. New services (Amazon: what did other customers buy). Google: Search Engine Reputation Management. Power of Customers (reviews). Niche market (the Long Tail)

Example of crowdsourcing/using power socital intelligence

Trade Factory Service …. Business Where the influence of the internet? BUY side: cust

Buy side:. Auctions. Word wide market (China, Middle East): Global. Place independent. Chain integration Stockkeeping Collaboration Co-creation On – demand chain. E-Ordering, Electronic Data Integration. RFID: logistic integration. Specialisation

Trade Factory Service …. Business Where do you see the influence of the internet? OUT side: cust

Out Side New business models –Banking: Peer to Peer –Auctions: e-Bay –Huffington Post: user generated content –Communities (Hyves, Facebook, Twitter) –New services: Comparing products by customer reviews Custom made (world wide: shoe factory) Augmented reality –Buttom up power of individuals –Integration of media: internet, radio, tv, photo, video, telephone, shop, work….. –Cloud computing –Avatars, guiding intelligence (Wolfram. )Wolfram

Trade Factory Service …. Business Where do you see the influence of the internet? INNER side: cust

Inner side Outsourcing Social company (Gartner) –Open communication –Open coordination and collaboration –New way of working –Flat organisation: small cells –Tool: INTRAnet Employees in all kind of networks (security?) SAAS Networking with other companies: small and flexible Base: trust

Negative sides Privacy has gone Law and security Cybercrime –Spying –Identity fraud Suicide machine

Result: Fundamental shifts: –The customer is coming in (banking) –Bottom up power (News on Twitter) –The power of the customer (Zoover) –Content for free (music) –Peer to peer business (banking, trade) –Scheduling push to reality pull –Information democratising (medical, Wikipedia) –Not seen is not invited (linkedIn) –Swarming of the people –Politics –Education?

Result: Fundamental changes in industries –Travel –Music –Banking –News –Information (medical, research, crowdsourcing: Wikipedia)

Change in balances

Gartner Hypecycle

2010

Summary Power of the individual Many new apps Unknown future Democratizing innovation Who has the creativity/ entrepreneurship to use the new innovations?