SAN DIEGO SPORTS ALLIANCE STRATEGIC PARTNER SAN DIEGO TOURISM AUTHORITY SUCCESSOR TO SAN DIEGO SPORTS COMMISSION SPORTS TOURISM: Filling the Hotel Room Night Pipeline San Diego Tourism Marketing District July 17, 2015

Sports Tourism: The Future, The Marketplace, The Opportunity 20 Year Evolution = Paradigm Change Occasional Iconic Event Model Unsustainable Hyper-competitive, Expensive, Controversial Youth/Travel Sports = Current & Future Model Population Push Adds 8 Million Youth Since ‘04 Capacity for Events to Grow 18% in 2015 $8.9 Billion National Economic Impact in 2015 $238,058 Economic Impact per Event $ $846 Avg. Spend per Athlete per Event 14% of Household Income Spent by Typical Family with 2 Travel Sports Participants

Sports Tourism: Current & Future Economic Impact Over 232,000 Sports Tourism Room Nights in FY ’15 43 Events = 29 Returning + 14 New (FY 2015) = 118,150 Room Nights 42,150 Historical Room Nights 50,400 Room Nights Added Into the Pipeline for Future 25,600 New Room Nights (For-the-year-in-the-year) $30.66 Million in Hotel Room Revenue $3.22 Million in Hotel Bed Taxes (TOT) ROI Scenarios: The Measure That Matters (FY ‘15 Funding) 42, , ,400 = 118,150 Room Nights $43.3:1 50, ,600 = 76,000 Room Nights $27.9:1 25,600 = $9.38:1 PLUS, Over 114,000 Room Nights Separately Funded Bowl Games, Farmer’s Open, Crew Classic, Rock & Roll Marathon, etc. Each with Separate ROI.

San Diego Sports Alliance : Focused Priorities Guided by a Scope of Work Annually Approved and Funded by the SDTMD Grow Field Sports Events Grow Major Indoor Events Attract Sports Meetings, Conventions & Tradeshows Increase Collegiate Championship Events Attract Iconic Sports “Tent Pole” Events Primary Sales Targets = Sports Associations/Governing Bodies, plus Event Rights Holders Identify Incentives Necessary to Capture Future Events and Replenish the Sports Event Niche Maximize SDTMD Resources for Creating a Competitive, Incentivized Event Bid Package

San Diego Sports Alliance : Future NEW Events In the Pipeline Room Nights USA Canoe & Kayak Nationals 7/1/ The Gay Bowl (Flag Football) 10/1/15 1,500 Elite Girl’s Soccer National Champs 6/1/16 10,000 MLB All-star Game (Game Only)7/12/16 15,000 Women's US Amateur Golf Open 8/1/17 1,200 Breeders' Cup Champs (Racing Only)11/1/17 20,000 NCAA Men's Basketball (Rnds 2 & 3) 3/1/18 4,000 Elite Girl’s Soccer National Champs 6/1/18 12,000 Nat. Assoc. of Sports Commissions 4/1/19 2,500 Total Room Nights 66,600

San Diego Sports Alliance: Future Prospective Events In Development: Room Nights Copa America Centenario, June ,000 Quiddich National Cup, April ,000 Connect Sports Marketplace, August ,000 N. American Chinese Volleyball, Sept ,000 AMGEN Bicycle Race, May 2017 Annual 5,000 Aspirational: Girls H.S Volleyball Champs, Dec/Annual 10,000 Breeders’ Cup Festival (Additional) Oct ? Formula One Race ?

FILLING THE PIPELINE… Surf Thanksgiving Challenge (New Event) Del Mar Polo Fields, 3 Year Commitment Toward Annual Event Nov. 26 thru 29, 2015, TMD Request = $30,000 5,000 Room Nights, $24.4:1 ROI Nov. 24 thru 27, 2016, TMD Request = $40,000 6,500 Room Nights, $23.8:1 ROI Nov. 23 thru 26, 2017, TMD Request =$50,000 8,000 Room Nights, $23.4:1 ROI Existing Surf College Cup Moving to So Cal Sports Complex Growing from 110 to 180 National Collegiate Teams Adding 1,200 Room Nights Annually Total of 4,000 Room Nights Annually No TMD Investment

FILLING THE PIPELINE Indi Hoops West Coast Invitational (New Event) December 12-13, 2015 TMD Request = $11,000 Facility Off-set 1,500 Room Nights, $19.9:1 ROI Proposed to Grow as an Annual Event Man City/NIKE Soccer Academy Memorial Day Tourney May 27 – 30, 2016 Del Mar Polo Fields TMD Request = $20,000 Facility Off-set 5,000 Room Nights, $36.6:1 ROI Annual Event, Projected to 10,000 Room Nights by 2019

FILLING THE PIPELINE ELITE Soccer Championships June 20-26, 2016 & June 23-29, 2018 So Cal Sports Complex TMD Request for 2018 = $70,000 for Sponsorship ($10,000 New) 14,000 Room Nights, $23.4:1 ROI 80%) Considering San Diego for 2019 Trilogy Lacrosse (New to West Coast) June 10 – 12 or 17 – 19, 2016 Del Mar Polo Fields TMD Request = $19,250 for Facility Off-set Projected 1,500 Room Nights, $11.4:1 ROI Testing West Coast Market, Potential for Annual Event US Australian Football Championship (New to SD) October 2016 Del Mar Polo Fields TMD Request = $29,700 for Facility Off-set 1,500 Room Nights, $7.4:1 ROI Potential for National Rotation

SAN DIEGO SPORTS ALLIANCE STRATEGIC PARTNER SAN DIEGO TOURISM AUTHORITY SUCCESSOR TO SAN DIEGO SPORTS COMMISSION SPORTS TOURISM: Filling the Hotel Room Night Pipeline San Diego Tourism Marketing District July 17, 2015