WESTERN STATE INDUSTRIAL DEVELOPMENT CORPORATION PRESENTED BY: PAWAN, PRASHANT, ASTHA,ANUPAMA, MAHENDRA

Established in 1962 Objective “Facilitating faster and balanced industrial growth in state” Company Profile WSIDC

1.Land Development 2.Joint Investment for large industries 3.Finance for medium & Small industries 4.Development of small scale industries Four Major division

Some Info of WSIDC 50 industrial locations developed till lakh sq.m area developed of which 129 lakh sq.m alloted Industry development unequal in 17 districts

Advertisement Strategy In1971, Ad campaign to create level of awareness In 1972, Ad targeted for extension of awareness of individual scheme services plus motivation –Two categories of ad prepared targeting large, medium and small scale industries businessmen, traders and technician –Promotional literature booklet sent in response to coupons –Ad inserted twice a year

In 1973, –Awareness of available opportunities among large and medium scale industries. –Awareness leading to motivation –Awareness among entrepreneurs of facilities offered by corporation

Regional Imbalance Area Available 21 lakh sq.m Promotional scheme suitable for small scale industries Co-operation has the ability to mould the decision of small scale industries regarding their establishment Advertisement should be directed to attract small scale industries but not closing the options for large and medium scale industries

Problem Faced Evaluating the effectiveness of the advertising campaigns run by the corporation in the last three years? How to develop the marketing campaign, what should be the key areas and how to develop the strategy?

Situational Analysis Role of WSIDC was to facilitate faster and balanced industrial growth in the state. WISDC had four major divisions which looked after the four aspects of industrial development: LDD,JID, MSID, SIDD. WSIDC was working for the last 12 years and has shown considerably well performance. 129 lakh sq. m. allotted in 11 years (11.73 lakh sq. m. per annum )and 21 lakh sq. m. to be allotted in the current year sheds allotted in 11 years ( sheds per annum) but 140 sheds plus at least 567 new sheds to be allotted in the current financial year.

Research objective To find out availability of easy loan and other financial help is how much effecting their decision. To find out which type of entrepreneur prefers the sheds and which type of entrepreneurs like the developed land. To find out whether SIDD, JID & MSID are performing their duties satisfactorily.

Industrial development was not at the same level in all the seventeen districts.Still max. (9) of the districts are low developed. Largest number of entrepreneurs were from same taluka (36 % in all states and 49 % in backward areas). 90 % small scale entrepreneurs were from state and 10 % were from outside. Large companies were not coming from Chennai and Kolkata.

Research objective To find out why max. number of entrepreneurs are from same area or taluka. To find why the development is not proper in all the areas. To find out why people of other states do not prefer the state for industrial setup even after so much industrial growth in the area. To find why the big companies are not coming from Chennai, Kolkata. To find out how many target customers are well aware of the project and its benefits and there response.

In 1971 the objective of campaign was creating awareness about the corporation and its functions. Achieved 50% awareness advertising objectives were defined as follows: awareness for motivation, awareness about services/schemes. Media plan included only daily press (6 major English & 11 local language daily news paper). Promotional booklets were also used but were costly.

Research objective To find out how many target customers are well aware of the project and its benefits and there response. To find the print media is how much effective. Coupons can be used for that purpose. To find what are the problems faced by the ssi in setting the industries in western India.

Booklet cost varied from 3 to 8 Rs. And less than 5% people persuade the matter Small entrepreneurs are resent to other state and are not likely to come. Traders, businessman from same state were targeted for SSI. Advertising objectives were telling the opportunities available inside the state for large companies. Financial periodical were also included but the number of local publishers were decreased. Effectiveness of advertising. Use of coupon in deciding the proper media.

Research objective To find out what is the mrkt. Penetration of the theme. To know the role of the consultant. To know what factors are mainly responsible for the bigger companies in selecting the land? To find out what is the role of advertising and how it can affect their choice of place?

Certain problems faced by Mr.sharma What should be the broad strategy for promotion. Whom should the promotion be directed at. How to influence the decision of big industries for selecting the area in the state. Role of consultants in decision making. How to promote the SSI without any doubt and influence and motivate them to start new units. How to cover all the sheds and developed area.

Research objective To understand the demands of those people who want to make SSI. SIDD can do the survey and study for that. To find out the importance and effectiveness of other media of communication like telephone, radio etc. To find out what is the most critical factor for selecting an area for further expansion of the company? To find out what type of services the small companies require?