What does AIDA stand for: A. Attractiveness, Interest, Desire, Action B. Attention, Interest, Design, Action C. Attractiveness, Interest, Design, Action.

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Presentation transcript:

What does AIDA stand for: A. Attractiveness, Interest, Desire, Action B. Attention, Interest, Design, Action C. Attractiveness, Interest, Design, Action D. Attention, Interest, Desire, Action

Think carefully… who is this product aimed at? (Select 2) A. Gender: Male B. Age: Children C. Age: Adults D. Gender: Female E. Both genders

Who is this product aimed at? (Select 2) A. Gender: Male B. Age: Children C. Age: Adults D. Gender: Female E. Both genders

Think carefully.. who is this product aimed at? (Select 2) A. Gender: Male B. Age: Children C. Age: Adults D. Gender: Female E. Both genders

AIDA Similarities Both use adverts to get customers attention with music and images. Both create interest in their products. Both companies don’t focus much on adverts that give lots of information on the product which helps to generate interest and desire. Give examples Differences Coca-Cola will rely on their adverts more whereas Apple will more information/marketing Give examples Back to task

 Do you think advert uses AIDA well?  A- Attention/Awareness  I – Interest  D – Desire  A - Action

Target Markets Similarities Both focus their advertising to their customers, even if they don’t directly buy from them Give examples Differences These business will look to target different types of customers such as.. Give examples Back to task

Type of Market Similarities Both have a target market they focus on Give examples Differences Apple concentrate on selling to customers (B2C) Coca Cola sell to businesses rather than direct to customers (B2B) – who then sell it to the customer Give examples Back to task

Segmentation Similarities Both target customers with similar characteristics across the world. Give examples Differences Age – apple sell to …. Whereas coca cola to… Income – Apple sell to… whereas coca cola sell to… Give examples Back to task