Rules For Creating an Effective Questionnaire Nick and Dalton

Rule 1 Keep your questionnaire as short as possible, mainly so that your target audience will get through all of the questions. Example: 8 multiple choice and 2 short answer questions rather than 10 short answers.

Rule 2 Avoid open ended questions. Try to keep them short and simple. Example: What is the most important thing in a yearbook to you?

Rule 3 Avoid ranking things to importance. Be sure to keep it to one answer rather than asking them to give you multiple reasons. Example: Answer to the question in Rule 2, rather than asking them to rank their “favorite” things about the yearbook.

Rule 4 Use a mix of general and specific questions. This will help you ultimately see the most important aspects in marketing your product rather than just getting a main idea. Example: “Why do you think people buy the yearbook?” Followed by “Why do you buy the year book?”

Rule 5 Try and keep answers to multiple choice and short answer. This will help give you general results much faster than having to read through a paragraph to get the idea. Example: Do you buy the yearbook to… a) Remember friends b) Fit in c) Get friends to sign it d) Other ______________