November 2013 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 35 minutes each day in November minutes more per day than in October % (3hrs 16 mins) of this viewing was live with the other 9% (19mins per day) time shifted. Total Viewing November 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Many audiences watched in excess of 200 mins of TV daily in November Average Minutes Viewed Daily November 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 55%. People still prefer to watch TV Live and in-fact the % of live TV viewing has grown year on year even amongst the younger audiences. TV Viewing Live v Time shift Year on Year Nov 2013 v Nov 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % Sept %

TAM Ireland subscribing channels reached 91% of housekeepers each week and 92% of housekeepers with kids. 88% of ABC1 adults and 79% of yr olds viewed our channels each week in Nov. Weekly reach of TAM Ireland subscribing channels November 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts November 2013 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day November 2013 AudienceAverage Number of Spots seen per Day Individuals 4+38 Adults Adults Adults Adults Adults Adults ABC131 Housekeepers50 HK with Kids41 Children19 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers Nov 2013 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 BSKYB LTD 3 METEOR MOBILE 4 TESCO IRELAND 5 ALDI STORES LTD 6 LIDL IRELAND GMBH 7 LOREAL 8 UNILEVER 9 LITTLEWOODS IRELAND 10 RECKITT BENCKISER

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ November 2013 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Dracula Sky AtlanticThe Tunnel Sky 2A League of their own MTVBeauty School Cop Outs NickelodeonThe Haunted Hathaways Nick JrPaw Patrol Nick ToonsSponge Bob Square Pants Comedy CentralTwo and a half Men Comedy Central +1The Ringer (Film) Comedy Central ExtraRules of Engagement DiscoveryGold Rush South America E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesBreeders Cup 2013 DaveStorage Hunters GoldMrs. Browns Boys AlibiNew Rizzoli and Isles SetantaInternational Friendly RTÉ OneThe Late Late Toy Show RTÉ One +1Fair City RTÉ TwoGuinness Autumn Rugby International TV3Coronation St. 3eI’m a celebrity get me out of here TG4Rugbai Beo 2013 UTVDownton Abbey Channel 4Grand Designs Channel 4+1The Simpsons E4The Big Bang Theory E4+1The Big Bang Theory More 4Father Ted Sky 1The Simpsons Sky NewsNews, Sport, Weather Sky Sports 1Live Ford Super Sunday Sky sports 2Live Intl Rugby Union Eng v Aus Sky Sports NewsGillette Soccer Saturday Sky LivingThe Blacklist