Advancing DPR Acceptance: The Challenge at Our Doorstep Urban Water Institute Spring Water Conference February 20, 2014 Mark Millan

Acceptance With Trust & Confidence

Source: Shane Snyder

Source: Marsi Steirer

“… Water Board staff supports your proposed DEIR alternative that includes a pilot plant to study the feasibility of recycling treated wastewater for direct potable reuse.” Central Coast Regional Water Quality Control Board Draft EIR Comment Santa Cruz, CA August 2013

Marcia Lacey, Editor Journal AWWA September 2013 “As Goes California, So Goes the Nation”

Scottsdale Southern California Houston Atlanta Fairfax County El Paso Big Spring Las Vegas Aurora Potable Reuse Benchmarks in the U.S. Arizona Cloudcroft Florida California Planning/Exploratory Implementation Operation Reno Source: Daniel Gerrity

Model Public Communication Plan for Advancing DPR Acceptance WateReuse Research Foundation Three Phases for Gaining Public Acceptance: I - Develop Strategic Communication Plans II - Develop Messaging Material and Methods II - Implement, Evaluate and Refine Plan

Phase 1 – Develop Strategic Communication Plan Budget: $560,000 (Cash & In-kind) In-kind support from: 3 Non-profits 5 Universities 9 Engineering Firms 14 Utilities

Multi Disciplined Team Dr. Shane Snyder – Leading Scientist Bob Hultquist – Retired CDPH Richard Harris - Nossman LLC Jeff Mosher – NWRI Sara Katz & Patricia Tennyson - Public Relations Dave Metz – FM3

Our Reach

Dec Jan Feb Mar Apr May Jun Jul Aug Literature Review Agency IDIs Legislator IDIs Health Official IDIs Public Surveys Focus Groups Statewide Comm. Plan Local Comm. Plan Guidance for Leaders Special Interest Groups

Acceptance With Trust & Confidence

Advancing DPR Acceptance: The Challenge at Our Doorstep Urban Water Institute Spring Water Conference February 20, 2014 Mark Millan