Turnitin Product Overview

Our Company Company The US and global leader in plagiarism prevention Founded in 2000 Headquarters: Oakland, CA and Newcastle, UK 150 Employees Majority-owned by Warburg Pincus Products and Customers Pure SaaS (cloud) technology Turnitin for educators iThenticate for researchers One of the most widely—used educational applications in the world Stats & Facts Processes up to 300,000 new papers a day. Over 1 million active instructors. Used by over 10,000 institutions in 126 countries. Supports 12 languages: English, Spanish, French, German, Portuguese, Swedish, Dutch, Turkish + 4 Asian languages © 2012 iParadigms LLC. Company confidential.

Our Vision To be the world’s most innovative and effective technology for improving students’ written work. Improve Student OutcomesFaster & More Effective GradingPromote Fairness in Learning © 2012 iParadigms LLC. Company confidential.

The Plagiarism Problem in Education GrowingEvolvingPedagogicalCompetitiveCultural According to a recent Pew Center survey of college presidents, plagiarism is a growing problem. Source: Pew Research, 2011 © 2012 iParadigms LLC. Company confidential.

Turnitin for Educators OriginalityCheck ®, GradeMark ®, PeerMark ® 10,000 schools 1M instructors, 20M students 12 languages, 40 countries © 2012 iParadigms LLC. Company confidential.

How Turnitin Works A web-based solution that puts the student’s paper at the center of the online feedback process © 2012 iParadigms LLC. Company confidential. Prevents PlagiarismEngages Students Manages Assignments and Communications Delivers Rich Feedback

OriginalityCheck Technology Student PaperDigital FingerprintOriginality Report Database of Fingerprints © 2012 iParadigms LLC. Company confidential.

How Our Technology Works Technical Challenges Needle in a Haystack For a single paper, check ~100 fragments against: A specially indexed copy of the Internet 200M+ student papers 110M+ books, journals, magazines and newspapers Signal vs. Noise In parallel, check for fuzzy matches, synonyms, word substitutions, paraphrasing and translated plagiarism Deliver close to zero false-positives Big Data, Fast Do this for up to 300,000+ papers a day Return results in under a minute The benefits: Fast and authoritative: Quick, accurate reports from the world’s largest comparison database Simple-to-use: Instructor learning curve is very fast because of our intuitive design © 2012 iParadigms LLC. Company confidential.

OriginalityCheck Identifies matched content by comparing papers against: 20+ billion current & archived web pages 200+ million student papers 110+ million academic articles © 2012 iParadigms LLC. Company confidential.

OriginalityCheck Insight into students’ sources View sources matched in student paper Compare original source material to student’s written work Source preview View additional sources Side-by-side comparison Link to original source Exclude quotes and bibliography © 2012 iParadigms LLC. Company confidential.

GradeMark Save instructors time, and delivers rich feedback with: Drag-and-drop QuickMark ® comments Rubrics Grade book ETS e-rater ® grammar feedback Voice comments © 2012 iParadigms LLC. Company confidential.

ETS ® e-rater ® Automated feedback on grammar, mechanics, usage, spelling and style Saves instructors time and provides more feedback to students Allows instructors to focus feedback on writing and ideas instead of spelling and grammar Uses the same technology employed in the GRE ® and TOEFL ® © 2012 iParadigms LLC. Company confidential.

ETS e-rater Grammar handbooks provide students with in-depth instruction in their native language English-language handbooks for high school, advanced and ELL students Handbooks in all 12 supported Turnitin languages © 2012 iParadigms LLC. Company confidential.

PeerMark Engages students in the writing process Saves time distributing papers and collecting reviews Allows instructors to guide the peer review process Develops students’ critical thinking skills See all reviews written for a paper at once © 2012 iParadigms LLC. Company confidential.

Turnitin Suite One view of all types of feedback from OriginalityCheck, GradeMark and PeerMark Engages students by providing rich, legible feedback Saves instructors time Simplifies collection, distribution and access to student papers Eliminates the headaches of paper management © 2012 iParadigms LLC. Company confidential.

Effectiveness As originality checking becomes a standard practice, serious incidents of potential plagiarism decrease, and the level of original student work increases. Decline in the Percent of Papers with Large Matches (>50 %) © 2012 iParadigms LLC. Company confidential.

Reduction in Unoriginal Content Universities © 2012 iParadigms LLC. Company confidential.

Reduction in Unoriginal Content Community Colleges © 2012 iParadigms LLC. Company confidential.

Faster, Better Feedback Instructors indicate that Turnitin allows them to give better feedback in less time, culminating in higher levels of teacher-student engagement. Based on 350 GradeMark users, June 2012 © 2012 iParadigms LLC. Company confidential. Time Saved Grading Feedback Quality Student Engagement

Turnitin Higher Education Customers 2,500+ institutions 70 of the Top 100 U.S. Colleges and Universities* are Turnitin customers *As measured by U.S. News & World Report © 2012 iParadigms LLC. Company confidential.

Turnitin Community College Customers Turnitin serves over 300 Community Colleges and nearly 1.5 million of their students. © 2012 iParadigms LLC. Company confidential.

What’s New

Translated Matching January 2012 Identify unoriginal content that has been translated from English into other languages © 2012 iParadigms LLC. Company confidential.

Student Class Homepage January 2012 Everything students need to access Turnitin assignments and information in one place. © 2012 iParadigms LLC. Company confidential.

GradeMark Interactive Tutorial February 2012 This freely available online demo teaches new users the basics, right within GradeMark itself. o/dv © 2012 iParadigms LLC. Company confidential.

Instructor Dashboard March 2012 Who’s submitted, and who missed the deadline? How are all of your assignments progressing? What should you grade next? An instructor’s world within Turnitin—all in one place. © 2012 iParadigms LLC. Company confidential.

Voice Comments May 2012 Instructors can record voice comments for students to hear their ‘tone’ and the nuances of their GradeMark feedback. © 2012 iParadigms LLC. Company confidential.

What’s Next

Disclosure The following contains forward-looking product plans which are subject to change. © 2012 iParadigms LLC. Company confidential.

Common Core Rubrics Instructors will be able to grade students’ papers using pre-loaded rubrics that are aligned with the Common Core State Standards. © 2012 iParadigms LLC. Company confidential.

Flexible Grading & Marking Instructors and institutions will be able to utilize a wider variety of grading and rubric options to support their preferred marking and grading methods. © 2012 iParadigms LLC. Company confidential.

Assignment Management Instructors will be able to release feedback to students on demand and will have easier access to much-requested information about their papers. © 2012 iParadigms LLC. Company confidential.

Turnitin for iPad ® Grade anywhere (even offline) with the ease and mobility of the Turnitin iPad app. iPad is a trademark of Apple Inc. © 2012 iParadigms LLC. Company confidential.

Thank You