BROADCASTING.

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Presentation transcript:

BROADCASTING

Definition is the practice of creating audio and video program content and distributing it to the mass audiences of radio, television and internet media. *Broadcasting is a crucial instrument of modern social and political life, because of its capacity to reach large numbers of people.

Main Types of broadcasting Radio Broadcasting Television Broadcasting

Radio broadcasting: using radio waves to send transmissions to a large audience, who will listen to the transmission through a radio. *The Best known of radio stations are the ones that broadcast through radio waves. These generally consists of AM and FM stations. *It involves many technologies, which combine to form a method of one way transmission of audio data.

Television broadcasting: the distribution of audio and video content to a dispersed audience via any audio or visual mass communications medium, but usually one using electromagnetic radiation *Television broadcasting became a vital rule in 21 centuries’ media *Television broadcasting came to fit the human needs towards knowing the unknown through communication, yet that could be/mostly used in a negative way

Features Radio Broadcasting Television Broadcasting higher possibility to reach it Transmissions Audio More Audience It covers more areas Television Broadcasting Transmissions Video and Audio More options Cover more stories with various and creative ideas You can have radio channels in it

The Role of broadcasting in the society * Form people’s opinion about certain issues. * Educates people and spreads awareness especially through documentaries or Radio programs. * Updates people about the latest news the moment it happens. * Entertainment

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