# ModernBiz $

Content Pillars Connect with customer s Grow efficiently Business anywhere Safeguard your business Connect with customers It’s more possible than ever to gain meaningful insights into your customer base – and to use data to turn interactions into sales. Knowing more about your customers means knowing more about your business. With mobile, cloud and data technologies, you can connect with your customers better than ever, wherever they are, and build lasting relationships that grow your business and outsmart the competition. Grow efficiently Mobile devices and cloud software make it possible for modern businesses to grow efficiently and adapt quickly to change. Small business owners are increasingly their own IT department; smart devices and services allows them to concentrate on what they do best with the peace of mind that technology is working for them. It helps us turn our good ideas into great businesses, and compete with operations of any size. #makeitpossible Business anywhere A passion for business can’t be contained between the four walls of an office or the seven hours between 9am to 5pm. With mobile technology, it’s possible to work anywhere, and with cloud-based software, be as productive and collaborative with virtual teams as far flung as your ambition. Modern business is no longer bound by geography or language. It works with the best people, wherever they are, so you can do more and achieve more. Safeguard your business We live in unpredictable times: keeping your data protected and your business prepared is paramount for success. Cloud computing you can trust gives peace of mind, and data-driven insights keep your business one step ahead of the competition. Together, they drive your business into the future, and your vulnerabilities into the past.

ModernBiz messaging pillars:

In more detail: “ModernBiz” Grow EfficientlySafeguard your BusinessBusiness AnywhereConnect with Customers Adapt to change (concepts: agile, simplified IT to enable the modern business) Protect and control your data (concepts: enterprise-grade protection made simple and affordable) Get your work done anywhere (concepts: get to your work from anywhere, PCs and devices) Understand your customer (concepts: gain the insights needed to win and retain customers) Get the most out of your technology (concepts: reduce costs and maximize investments) Products aligned: Office 365, Windows Server 2012, Azure, Windows 8.1, Windows Devices Be prepared for the unexpected (concepts: know you’re back up and running in minutes) Products aligned: Office 365, Windows Server, Azure, Windows 8.1, Windows Devices Work together easily (concepts: connect with your team from anywhere) Products aligned: Office 365, Windows Server, Azure, Windows 8.1, Windows Devices Increase your sales (concepts: connect with your customers in real-time) Products aligned: Office 365, Windows 8.1, Windows Devices, Microsoft Dynamics

In detailed detail: “ModernBiz” Grow EfficientlySafeguard your BusinessBusiness AnywhereConnect with Customers Adapt to change (concepts: flexible, agile, simplified IT) Grow your business while spending less Improve IT flexibility and responsiveness Protect and control your data (concepts: enterprise-grade security made simple and cheap) Protect devices and data Control access to critical data and apps Get your work done anywhere (concepts: individual productivity: easy access to your work from anywhere, PC or device) Get to your work from wherever you need to be Seamlessly work across the PCs and devices you choose Understand your customer (concepts: customer intelligence) Quickly get to your customer data and translate it into actionable insights Visualize your data and share insights with your organization Get the most out of your technology (concepts: reduce costs, maximize investments) Get the most value out of your investments Improve operational efficiency Be prepared for the unexpected (concepts: reduce downtime, maximize business continuity) Get your business back up and running in minutes Make sure your employees never lose their work Work together easily (concepts: team productivity: work with whomever you need to, instantly connect, meet from anywhere) Work together on documents and files Connect with your team in real-time Increase your sales (concepts: connect with your customer, communicate, pitch, present, sell) Stay connected to your customers with real-time communications Win sales with powerful pitches, presentations, and collateral

FY15 One SMB Messaging Framework – Detail DRAFT Grow Efficiently Adapt to changeGet the most out of your technology Grow your business while spending less Reduce IT costs, pay only for what you need, and get enterprise functionality at SMB price with Office 365 Choose your own path to the cloud with a single platform (Windows Server/Azure) 1 st step to the cloud is to virtualize with WS & Hyper V Host apps in the cloud with Azure Finding a device to fit your business and your budget has never been easier Get the most value out of your investments Unmatched device variety: choose the functionality, form factor, and budget to meet individual needs Easy, flexible access mgmt. for Windows devices (Domain Join and Group Policy), including support for third part cloud based management. (Windows Server/Windows) Get more from your hardware (Hyper-V, Win8) Efficiencies & cost saving with virt. (WS/Hyper V) Scalability hosting apps in the cloud with Azure Improve IT flexibility and responsiveness Have the flexibility to add users and services as needed to quickly and efficiently meet changing business needs (Office 365) Windows provides a stable platform for specific LOBs and over 10,000 modern apps that your business needs to get work done. The new windows allows flexibility in work styles. You can boot directly to the fast, fluid desktop or modern apps on the start menu. Simplify IT: use WS Essentials Experience for one dashboard for WS & O365 Improve operational efficiency (SQL Server) Faster DB performance for your existing applications/hardware with SQL Server Scalable, cost-effective storage (Storage Spaces) Seamlessly deliver new apps to employees/devices without going through the store (sideloading) The new range of Windows devices offer more choices, require less training to use and boost productivity

FY15 One SMB Messaging Framework – Detail DRAFT Safeguard Your Business Protect and control your dataBe prepared for the unexpected Protect devices and data Your devices and data are protected through features like Trusted Boot, Bitlocker and Device encryption Using Windows Defender, IE 11, will protect you against known and unknown harmful malware as you browse the internet Simple administration and get rock solid security built-in with Office 365 Brings DR to SMBs that previously only Enterprises could afford (Hyper V Replica) Get same back up that Enterprises get (Azure) Get your business back up and running in minutes Get easy cloud-based DB backup for critical customer and business records (SQL Server/Azure) Get your applications and data back online in minutes (Hyper V Replica) Start where you left off on a new Windows device. Through your Microsoft account, your personal settings and Start screen sync seamlessly across multiple form factors Control access to critical data and apps (including outside the organization) Enable the ease of single sign-on with better controlled ID management (Active Directory/Windows) Don’t worry about your data walking out the door. Remote Business data removal will allow you to remove corporate data from lost or stolen devices. (Windows/Intune) Apps can now automatically trigger VPN connections, ensuring that access to your business data is easy and secure. You can easily control access to your business data for corporate owned and personal devices using Domain Join, Group Policy and Mobile Device Management. (Windows/Intune/AD) Make sure your employees never lose their work/files (employees’ files are always safe) (OneDrive, Azure, SQL) Simplified data backup so your employees never lose their files, even if they lose the laptop or device (OneDrive, Azure, SQL) Closer One Drive Integration into the new Windows ensures that your files can be backed up easily and are safe Control data on your lost or stolen devices (Windows Remote Data Removal)(Intune)

FY15 One SMB Messaging Framework – Detail DRAFT Business Anywhere Get your work done anywhereWork together easily Get to your work from wherever you need to be (online or offline) (Office 365) Get the most up-to-date versions of files and tools to get things done on virtually anywhere (Windows Server VDI/RDS) Remote access to your LOB apps (access apps in the cloud with Azure) Access your documents from virtually anywhere on Windows devices Your business data is always with you with One Drive for Business Work together on documents and files, online or offline (Office 365) Work on the same document as your co-workers in real time and from virtually anywhere Single Sign On - WS Active Directory story with Win8 Depending on what document they are working on – could also reference WS VDI/RDS A new range of tablets and 2-in-1’s with multiple screen sizes, weight and flexibility options allow your teams to collaborate like never before Seamlessly work across the PCs and devices you choose (OneDrive) Your apps and data are always with you regardless of PC or device (Office 365/Windows Devices) Access your documents with a rich consistent experience across devices Be productive online and offline across a range of form factors One platform for all your devices allows you to work seamlessly across a variety of PCs, 2 in 1’s, tablets and phones Connect with your team in real-time (Office 365) See co-worker’s calendar and availability; have an online conference from multiple locations Quickly connect with your team via instant messaging and online audio/video conferencing. Leverage the power of Office, Skype, OneDrive and Windows Apps across a variety of form factors from anywhere

FY15 One SMB Messaging Framework – Detail DRAFT Connect with Customers Understand your customerIncrease your sales Quickly get to your customer data and translate it into actionable insights (Excel/Power Query) Familiar, simple, and more powerful—apply it to BI to find, analyze data (Windows) Quickly find what you need with Enhanced Search Use the live tiles on Windows 8 to get instant access to data from your apps A wide variety of Windows tablets enable you to choose the right device to access customer data on the move Stay connected to your customers with real-time communications (Outlook/Lync) Quickly connect and communicate with customers from anywhere Share insights and work together around data to make faster, better-informed decisions (Power BI) Arm your work force with new lighter, thinner and faster Windows devices with longer battery life that allow them to stay connected on the go Visualize your data and share insights with your organization (Excel/Power View) Easily create and share interactive data visualizations (Power BI) Share insights and data to make faster, better-informed decisions Win sales with powerful pitches and presentations, and collateral (Office 365) Create powerful marketing and sales materials with familiar tools (Windows Devices/Live Tiles) Present on a wide range of innovative touch screen devices. Get the latest data while on a customer visit. Impress customers during presentations with the capabilities of new Windows devices like wireless display projection (Miracast).