SALES PROMOTION Marketing Co-Op

Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales  Incentives that encourage customers to buy products or services

Can be used to…  Encourage customers to try new products  Build awareness  Increase purchases by current customers  Reward customer loyalty

Trade Promotions  Designed to get support for a product from manufacturers, wholesalers, and retailers  More money is spent on promoting to businesses than to consumers

Consumer Promotions  Sales strategies that encourage customers to buy a product  Usually support advertising, personal selling, and public relations efforts

Types of Consumer Promotions

Activity With a partner and complete the following  Choose an existing business or brand  Consider the types of consumer promotions we have discussed  Come up with 4 sales promotions your company could use to increase overall sales.  Create the promotions and drop them into my block 2 inbox

Extreme Couponing 1 Extreme Couponing 2