Things to Consider When Companies Implement Computer Reservation Systems  Implementation Costs  Security Issues  Marketing Strategies  Effectiveness for End-User

Implementation Costs  Costs associated with setting up or providing the software, network, or website  Monthly, annual, or periodic costs associated with maintaining the software, network, or website  Training employees on new software (including their resistance to this new change)  New technology may also cut into their commission  Production down-time when new system is installed

Security Issues  Companies have jumped into the world of e- commerce, now what?  If using the internet or some other networked software, businesses have to beware of viruses, hacking, and worms especially is clients personal information will be provided.  Firewalls

Marketing Strategies  Once new technology is in place, customers need to know what a business can now offer them.  Businesses can use the internet, social media, and other traditional methods (television, billboards, print ads, radio, etc.) to inform customers how they can better serve them.  Within the means of a business, an owner wants to stay a few steps ahead of the competition.

Effectiveness for End-User? com/watch?v=JQTb dlcOpZs

Effectiveness for End-User  The new system is purchased, installed, and marketed; the staff is trained and the first customers have joined the company on this voyage.  How the customers feel and what technical support is provided will determine the level of success.  The goal is to satisfy a need or want for the customer. If this does not occur, the customers will find another provider.

How User-friendly is this?

The Official Airline Guide  Over the years, the OAG has been transformed to keep up with changes in technology.  It has also kept up with their customers, and even changed who their customers are from time to time.

Official Airline Guide History  1946: first issue of the ABC Air Guide, with maps and tips for travelers.  1958: The start of sorting and sequencing flight schedules of all airlines and presenting them by city pair.  1962: OAG began providing data to the first computer reservations systems and produced its first customized timetables for airlines.

More OAG History  1970: OAG pioneered portable travel information with the launch of the OAG Pocket Flight Guide.  1983: OAG pioneered the electronic revolution in travel data with the launch of the OAG Electronic Edition, with booking capabilities added two years later.  1991: OAG continued its pioneering spirit with the launch of its first floppy disk product and the industry’s first PC-based travel planning tool on CD- ROM – so revolutionary, it was supplied with a plug-in CD drive.

More OAG History  1998: OAG launched its first browser-based travel information product and also OAG MAX, its pioneering analytical tool.  1999: As an early adopter of wireless technology, OAG made its flight information available on the Palm VII wireless organizer, followed a few months later by its first WAP mobile phone application.