1.- Social Networks 1.1. Facebook Gola Spain's Facebook page ( has experienced a major increase in popularity since February 2013, rising from 140 to 1000 followers in less than two months. This is the result of a strategy based on periodic promos which pursues a threefold goal: -Increasing the number of facebook followers -Raising product awareness for a new target audience that is responding positively with an active involvement -Putting together a database for possible future actions (such as marketing campaigns )
In addition to promos, which will continue (at a rate of at least one per month), we're using Facebook to help the brand and retail outlets work together. These are the goals we're pursuing in this regard: -Helping potential customers find a convenient point of sale for purchasing their Gola. -Fostering loyalty among retailers by increasing their visibility. -Showing the public that Gola is well positioned in Spain and increasing its presence in the best stores. Action plans are being considered in pursuit of these goals, targetting initially stores in Barcelona. These actions will be visible on both social media networks and on the new Gola blog which will soon be set up for the Spanish market.
A third way of using Facebook involves the creation of “looks” and “outfits” of your own, as well as sharing those one finds online. In this manner we aim to foster an active relationship between Gola and the latest trends. Fashion novelties in both traditional and online media will be followed - among which fashion and streetstyle blogs will be prominent- in order to create linkages between Gola models and the latest trends.
1.- Social Networks 1.2. Twitter Gola Spain has just started its activity on Twitter ( where we shall be publishing different kinds of content. -Trends/Fashion. Focusing, once again on establishing links between the brand and the latest trends “on the street” -Contents for bloggers: Fostering a close relationship with them _as they will be a key component of the brand's communication strategy in the medium term -Brand novelties, pictures, store mentions.. aeverything related to Gola products and their promotion -Every new content on the brand's blog, (which will be up and running before the end of April 2013).
2.- The Gola Blog The blog will be lie at the core of the brand's online communication in Spain. At present it remains hard to find online information on the brand in Spanish. The blog will cover this gap providing brand news, pictures,videos, anecdotes and informarion on the history of Gola; as well as suggestions (what clothes to combine each model with?). As mentioned previously it will also be a place where retailers commercialising the brand in Spain will be made visible. In an initial phase we would visit one by one every point of sale in Barcelona, in order to create blog posts incoporating pictures of the stores, outfits that the latter would propose, interviews with their managers, etc.
3.- PR Online In order to continue increasing brand-awareness our aim is to work closely and continuously with blogers and online influencers Our first action of this kind, however, involved engaging a website which is very well-established in the sphere of social media networks in Spain. Nosotras.com currently counts 463,000 followers on Twitter ( already included Gola models in several of its “looks” and will shortly publish an article dedicated exclusivley to the brand. Such colaborations, which have been obtained at no cost for the brand, will continue in the future.
We have also started engaging a number of highly influential Spanish bloggers, to whom samples of the product will be sent in order to get them to know it and, foreseeably, share it with their readers. For the moment, the only investment required in such actions in the product itself. We have already contacted, among others:
4.-Other Actions By means of an “on-off” blending, we propose to carry out the kind of option which would only require investing in the product itselfand which could lead to a high impact on social media sites. The idea revolves around involving targetted groups and individuaks who may like to “show” their Gola. Two major groups have been chosen for this: Trendy clubs and bars (initially in Barcelona). The goal being that staffin in selected venues may wear the brand. This could be taken advantage of in order to communicate through all the brand's channels in Spain (Facebook, Twitter, Blog). Online “influencers” (active individuals with many followers) who may show their Gola in their daily lives. In this regard we have considered targeting individuals with a propensity to travel, who should share pictures online -taking their Gola all around the world, etc) A third group made up of small companies and startups who make intensive use of social media. Companies that would show the product in return for, once again, receiving free Gola.