MOGL MARKET ANALYSIS CUSTOMER LOYALTY PROGRAM FOR RESTAURANTS ON COLLEGE CAMPUSES

Vision… To aid our partner organizations in implementing our sustainable strategies to flourish locally, globally, and indefinitely. Mission… To exist to enthusiastically integrate our strategies that expand opportunities within growing organizations by promoting a sense of community and inspiring others to make a difference. SWEEP Strategy With Enthusiasm, Edge & Passion

Establish research team Record our findings Discover common trends Connect commonalities Used “funnel” to determine opportunities and threats Held weekly team meetings Formed team focus groups Utilized Google Drive & Open communication Team Shindigin’ Sugar for motivation “Campus Street Sweep” (350+ surveys) THE PROCESS

INDUSTRY DEFINED A RESTAURANT CUSTOMER LOYALTY PROGRAM FOCUSED ON COLLEGE CAMPUSES.

OPPORTUNITIES

OPPORTUNITY #1 MOGL has the opportunity to implement a more personalized and rewarding loyalty program based on the growing trend for individual value, the emerging market with price sensitive consumers, and the existing number of reward programs with a large user-base that can substitute MOGL.  Environment- Recovering economy, CA poverty  Industry- Satisfying customers’ preferences  Competition- Personalized rewards programs pay off!

OPPORTUNITY #2 MOGL has the opportunity to “Gamify” a competitive fundraising program that incorporates different levels, involving all groups and organizations within any college campus given the diverse demographics in the college community, its ability to remain technologically competitive with data collection & analysis, and the opportunity to diversify rewards incentives.  Environment- Diverse demographics in college campuses  Industry- Supporting technology, creating levels  Competition- Diverse rewards attracts & retains more customers

OPPORTUNITY #3 MOGL has an opportunity to expand its marketing strategies as a sustainable organization because of a growing awareness of the “going green” behaviors among college campuses, an ability to incorporate local and sustainable markets to the campus environment, and to increase the competitive advantage of community involvement.  Environment- Sustainable awareness across the globe  Industry- Company trends “going green”  Competition- Technology advancements that sustain the environment

THREATS

THREAT #1 MOGL has a potential threat in losing a substantial customer base due to sensitivity to security, customer’s demand for electronic transaction, and a strive amongst competitors for technological innovation to gain customer loyalty.  Environment- Technological security  Industry- Current trends  Competition- Use of technology

THREAT #2 MOGL’s simplistic, “gamifying” approach may become a potential threat due to the high expectations of today’s consumers, the imitability of its current strategies by other companies, and the lack of variety in terms of the rewards and incentives MOGL offers.  Environment- “More for Less” trend, worth of the $  Industry- Generation Y  Competition- AMEX, Living Social, LevelUp (competitive program models)

THE SWEEPERS HAVE SWEPT