How to measure a million end users be www.google.netwww.google.net Or Get your code run on millions of machines.

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Presentation transcript:

How to measure a million end users be Or Get your code run on millions of machines

Placement At low CPM, the advertising network needs to present unique, new eyeballs to harvest impressions and take your money. – Therefore, a ‘good’ advertising network provides fresh crop of unique clients per day – Pay for placement of ads, embed measurement in flashcode. – Result is lots of Unique IP addresses to measure.

What are we finding? – Breakdowns by ASN, Economy, Region, Organisation 125+ economies provide >200 samples/interval consistently in weeklies 150+ at monthlies ASN provide graphable data Over 35,000 ASN seen during the last year.

Google visualization API

A word for our sponsors Thanks to – the Internet Society – Google – ISC – RIPE NCC For funding, platform support, collaboration Don’t Click on the ad if you see it! (costs more)