Icelandic Environmental Assembly Nature, outdoor access and tourism – The Scottish experience

Education Visitor Experience Sustainablity Strategic Legislation Partnership

Scottish Natural Heritage 11,800km Coastline 800 islands 30,000 freshwater lochs 6,600 river systems Species +90,000 World class habitats

Scottish Natural Heritage “A destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.”

Scottish Natural Heritage Nature based tourism - £1.4 bn Whale and dolphin £3.4m Visits to osprey sites £1.7m Angling on the river Tweed £12.5 m

Scottish Natural Heritage

National Walking and Cycling Network

Scottish Natural Heritage Partnership – Scottish Canals, Sustrans, Scottish Natural Heritage 1750km 50 projects 20 years

Land Reform (Scotland) Act 2003 Scottish Outdoor Access Code

Respect the interests of other people; Care for the environment; Take responsibility for your own actions.

Scottish Natural Heritage 5 million visitors Access authorities

Scottish Natural Heritage Assets Nature, heritage and activities Business tourism Destination towns and cities Events and festivals

Scottish Natural Heritage Capabilities Quality and service Food and drink Sustainability Digital connectivity

Scottish Natural Heritage

Growing consumer awareness of sustainability issues 83% of UK visitors say that sustainability is very or quite important when making holiday choices 73% would holiday outside the busy season 71% would chose crafts, services and foods provided by locals 64% would holiday at home rather than overseas 50% would use public transport, cycle or walk while on holiday Would chose sustainable option if it doesn’t compromise cost, time, and quality of experience Consumer demand: what do visitors want?

Flows to the Future – walkway & viewing platform

Doubling of visitors to 9,000 – 5 years £10.2m return on investment 18 Sq Km peatland restored

Scottish Natural Heritage Green Team Renewables Active travel Energy efficiency Local products

5 star visitor attraction

Summary of key messages Strategic Legislation Partnership Education Visitor Experience Sustainability

Thank you for listening