John Schoenstein Value Based Campaigns Microsoft Learning

Q1 FY09 H1 FY09 Q2 FY09 Q1 FY09

Engagement Sat Correlation Instructor-led Training Microsoft Training and Certification Certifications eLearning

What if we could harness the growth in cert to drive growth in core business?… CW Growth Cert Growth

Marketing Goals  Grow Unique Individuals certified  Encourage existing MCPs to take next step in their certification  Fill the certification pipeline with New Entrants  Drive exam volume and revenue  Keep Second Shot Fresh New FY 09 Strategies/Tactics  Integrating Value Of Certification : Imagery, Messaging – Target: New Entrants  Wider Net: Launch Academic (Sept 15 th ) Worldwide  Deeper Emerging Market Focus – (i.e. BRIC)  Keep SS Fresh – Promotional Pop in Q2  Air Cover: Pushing for Managed Status for Q2 – Q4  Ride the Trains: Integration in BG Campaigns  Connecting Dots: Integration in MSL Campaigns Refresh (VOC): Launch: Second Shot In Market: Aug 5, 2008 – June 30, 2009

Rationalized Standardized Basic Dynamic Managed IT Infrastructure with limited automation “We’re gaining control” Managed and consolidated IT Infrastructure with maximum Automation “We enable business Fully automated management, dynamic resource usage, business linked SLAs “We’re a strategic asset” Uncoordinated, manual infrastructure “We fight fires” Core Infrastructure Application Platform Business Productivity Infrastructure People  Process  Technology

1. Learn about Microsoft Optimization 2. Connect to Microsoft Inbound 3. Drive outbound Marketing and Sales 4. Connect to Microsoft Sales Field Technical Sales/Marketing

Learn about Optimization Partner Marketing Optimization Sales Connection Tool: All these links will be available at:

9 Register Today: Download Resources: Attend Free Sales Training - “How to Close the Deal with the Free Software Offer” June 16, 2008December 31, 2008* *While Supplies Last

10 LATAM currently has 27 partners registered that have purchased 64 units. There are 842 remaining! MS has sent these 27 partners 1,294 leads since June 16 June 16, 2008December 31, 2008* *While Supplies Last RegionRegisteredGoal APAC EMEA LATAM2733 NA Total Country# Registered Argentina2 Bolivia1 Brazil11 Columbia3 El Salvador1 Guatemala1 Mexico6 Peru1 Paraguay1

11 Register to host Community Launch Events: 7&SiteID=544&InvitationID=SQCP-KFPC-7BMB 7&SiteID=544&InvitationID=SQCP-KFPC-7BMB Start teaching First Look Clinics & Hands-on-Labs (6156, 6157, 6158) cwlibrary.mslearn.net Get ready for the SQL 2008 Free Software Offer in November! September 2008June 2009 *While Supplies Last

Detailed Announcement in Late August Focus: Windows Server, SQL & MS Optimization Bonuses for Driving Quality and More Quarterly and Semi-Annual Prizes per Region, End-of-Year Worldwide Prizes Quarterly and Semi-Annual Prizes per Region, End-of-Year Worldwide Prizes May 31, 2009 July 1, Machines!

High-profile customer referrals Up-sell business opportunity Microsoft endorsement Visit: August 20, 2008September 30, 2008

1. Get Trained on Microsoft Optimization Talk the talk of Microsoft Optimization 2. Connect to Microsoft’s Marketing Activities Enroll in the Campaign - MSL’s Skills Optimization Partners List 3. Involve your sales and marketing teams Marketing Tools, Sales Playbook, training in August 4. Look for opportunities to connect to customers through MS Field Sales Teams

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.