BUSINESS ENGLISH 3 TEAM AND INDIVIDUAL ASSIGNMENTS Faculty of Economics and Business Faculty of Economics and Business University of Zagreb, Croatia University of Zagreb, Croatia

CONTENT ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES

UNIT 1 - ALLIANCES INDIVIDUAL ASSIGNMENTS WRITING - ALLIANCE – FRIEND OR FOE? Write an argumentative article discussing arguments in favour of and against alliances; include examples TEAM ASSIGNMENTS THE MOST SUCCESSFUL ALLIANCES IN THE 21ST CENTURY – a presentation or a research paper ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES

UNIT 2 - PROJECTS INDIVIDUAL AND TEAM ASSIGNMENTS 1. A PROJECT OF MAJOR SIGNIFICANCE OR CONTROVERSY IN THE RECENT CROATIAN HISTORY – research paper (WRITING) or presentation (TEAM WORK) 2.THE MOST INTRIGUING STUDENT PROJECTS IN CROATIA IN THE 21ST CENTURY – a presentation or a poster 3. STUDENT PROJECT - an amenity where students could study, socialize and spend time on a more productive level (work out the plan, the budget, the time schedule, etc.) ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES

UNIT 3 - TEAMWORKING ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES TEAM ASSIGNMENTS 1. TEAMBUILDING PROJECT – a teambuilding plan for the academic year 2015/2016 that would ensure a more successful co-operation between teaching staff and students, and consequently better results. 2. What makes these teams so successful? - a presentation INDIVIDUAL ASSIGNMENTS 1.WRITING – A REPORT ON THE STUDENTS’ AND TEACHERS’ OPINIONS ABOUT THE IMPORTANCE OF TEAMWORKING AT THE ACADEMIC LEVEL 2. WRITING - IS TEAMWORKING A PATH TO SUCCESS? – an essay

UNIT 4 - INFORMATION ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES TEAM ASSIGNMENTS 1.BUSINESS ETHICS – THE RECENT CASES OF THE MISUSE OF BUSINESS INTELLIGENCE IN INDUSTRIAL ESPIONAGE – a presentation 2.CAN INFORMATION REMAIN CLASSIFIED IN THE 21ST CENTURY? – THE BIGGEST CASES OF INFORMATION LEAKS IN THE PAST DECADE – a presentation INDIVIDUAL ASSIGNMENTS 1. WRITING – SOCIAL NETWORKING SITES – A REFRESHING NOVELTY FOR CONNECTING PEOPLE OR MEANINGLESS ENTERTAINMENT FOR SOCIOPATHS? – an argumentative article 2. WRITING - BIG BROTHER IS WATCHING YOU! – ARE WE COMPLETELY LOSING OUR PRIVACY WITH THE HELP OF INFORMATION TECHNOLOGY? – an argumentative article 3. WRITING - Write a REPORT on the effects of social networking sites on college students (EFZG), with reference to the time spent online, their involvement in social activities and their academic performance. You should make recommendations for addressing the problem areas.

UNIT 5 - TECHNOLOGY ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES TEAM ASSIGNMENTS 1. TOP 10 ‘MUST HAVE’ GADGETS IN 2015 – a presentation or a project 2. THE MOST SIGNIFICANT TECHNOLOGICAL BREAKTHROUGHS IN THE HISTORY OF MANKIND – a presentation or a project 3.THE MOST CONTROVERSIAL TECHNOLOGICAL INNOVATIONS OF THE NEW MILENNIUM – a presentation INDIVIDUAL ASSIGNMENTS 1.WRITING - HOW DOES TECHNOLOGY AFFECT THE LEARNING POTENTIAL IN THE 21ST CENTURY? – an argumentative article 2. IS GOOGLE MAKING US STUPID? WHAT IS THE INTERNET DOING TO OUR BRAINS? (technology writer Nicholas G. Carr) – an argumentative article 3.CAN ‘DIGITAL NATIVES’ AND ‘DIGITAL IMMIGRANTS’ LIVE IN THE SAME WORLD? – an essay 4.ARE STUDENTS AT EFZG EARLY ADOPTERS OF THE LATEST TECHNOLOGY? – a report surveying personal use, purchasing habits and reasons for adopting the latest technology

UNIT 8 - BRANDS TEAM ASSIGNMENTS 1.A SURVEY OF THE TOP 10 BRANDS ON THE CROATIAN MARKET (giving relevant numbers and reasons for their popularity) – a project 2. HISTORY OF OUR FAVOURITE BRAND – a presentation 3. BRANDS WITH POSSIBILITY NOT YET ESTABLISHED ON THE CROATIAN MARKET – a presentation 4. CROATIA – TOP 10 EUROPEAN BRAND (International Tourist Fair) – a presentation 5.EFZG – CAN AN ACADEMIC INSTITUTION BE BRANDED? (European University Day) – a presentation INDIVIDUAL ASSIGNMENTS 1.WRITING – REPORT ON ATTITUDES TOWARDS BRANDED GOODS, BUYING HABITS AND THE TOP 10 FAVOURITE BRANDS OF THE STUDENTS OF ECONOMICS 2. WRITING - WHY DO PEOPLE LIKE BRANDS SO MUCH? – an argumentative article 3. WRITING - IS IT POSSIBLE TO REMAIN UNBRANDED IN A BRANDED WORLD? – an argumentative article 4. WRITING - DO BRANDS REALLY GUARANTEE QUALITY? – an argumentative article ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES

UNIT 6 - ADVERTISING TEAM ASSIGNMENTS 1. AN ADVERTISING PROJECT – Create your own advertisement, commercial or advertising campaign. 2. HOW IS MUSIC USED IN ADVERTISING? – a presentation 3. THE CHALLENGES OF VIRAL MARKETING IN THE 21ST CENTURY – a presentation 4. THE MOST CONTROVERSIAL ADVERTISING CAMPAIGNS OF THE 21ST CENTURY – a presentation 5. TOP 5 ADVERTISING AGENCIES IN CROATIA – a presentation INDIVIDUAL ASSIGNMENTS 1.WRITING - THE BENEFITS AND DRAWBACKS OF ADVERTISING FOR PRODUCERS AND CONSUMERS – an essay 2. WRITING - ARE SCHOOL/BUSINESS PARTNERSHIPS A GOOD IDEA? – an essay 3. SOME FORMS OF ADVERTISING SHOULD BE BANNED – an essay or an argumentative article 4. HOW MUCH DO CROATIAN COMPANIES SPEND ON THEIR ADVERTISING CAMPAIGNS? – a report ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES

ASSIGNMENTS – GRADING CRITERIA  Content (addressing the points from the question in the task)  Quality Research (relevant web sites and other sources, selection and evaluation of information, abstracting irrelevance)  Cohesion and Organisation  Accuracy  Range of Vocabulary and Structure  Register (maintaining the level of formality)  Originality and Creativity are abundantly awarded.  Plagiarism is severely penalised! ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES

ASSIGNMENTS - DEADLINES TEAM ASSIGNMENTS  depends on the choice of topic → check the timetable!  in addition to the selected topics, a BOOK REPORT is another option  to be submitted in electronic and printed format INDIVIDUAL ASSIGNMENTS  the last session before Christmas - will be written in class ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GRADING CRITERIA DEADLINES

DO YOU HAVE ANY... ALLIANCES PROJECTS TEAMWORKING INFORMATION TECHNOLOGY BRANDS ADVERTISING GARDING CRITERIA DEADLINES