ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@upm.edu.my
Evaluation Assignment – 70% Mid term – 10% (chapter : personality of entrepreneurs) Final Exam – 20% (chapter: creativity and business plan)
Mid term Schaper and Volery : Entrepreneurship and Small Business(10%) Covered chapter 2: The Personality of entrepreneurs
Assignment-70% Internship Attached to one particular small/medium organisation (4 weeks) Written activities (report) as entrepreneur (base on internship) – 35% (Due: week 8) Business proposal – 35% (Due: 2 weeks before final exam)
Internship Search and attached yourself to one particular small/medium size organisation Most important things – their willingness to participate and cooperate with you in completing the view of four weeks (in and out) Come out report on the activities and at the end with some suggestion for improvements Use your creativities – photo, map, questionnaire design, etc
Business Proposal Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal (can be in group – max 6 person/can be done individually also)
Business Proposal -Title page -Half title page -Letter of transmittal Preliminary part -Title page -Half title page -Letter of transmittal -Letter of authorization -Table of content -List of figures -Executive summary -Appendix
Buss Proposal Introduction – comp. background, vision & mission Organisational chart Who’s who? * strategy 4 p’s Financial plan Gantt chart Limitation
Introduction Text –Buss. Proposal Marketing Marketing analysis Promotion Price Location Financial Gantt Chart
Mid term Exam only 10 % Chapter 2 only : The Personality of Entrepreneurs and one general question Three short questions
Final Exam 20% (Schaper’s, 2010) Covered chapter 3 and 7 only Chapt 3: Creativity, innovation and entrepreneurship Chapt 7: Preparing a business plan All 5 long questions
Dateline for submission Test and exam Kelas maya All the best Important Dateline for submission Test and exam Kelas maya All the best