ACB Computer Care Adam Byers: President and Lead Technician

ACB Computer Care: Adam Byers: President John Smith: CEO Robin Salia: CFO Stephen Johnson: Sales and Marketing VP Harry Rupert: CIOMission: Provide Cheyenne and the surrounding area with premiere IT consulting, computer and peripheral repair and maintenance services for your home and small business devices.

will provide: will provide:  Sales and marketing support: lead tracking, marketing automation, upselling and cross-selling  Customer Support and Service: helps connect portions of the CRM package and streamlines issue resolution  Inventory: machines that have been collected for redistribution can be tracked more effectively  CRM Account management: streamlines accounting and speeds up the process of collecting revenue  Website integration: assists in educating our customers while allowing us to capture data to increase chance of sales

This software will benefit whom?  Sales staff: plugins available for Outlook to enable mail merge for marketing. iPhone app available for quick access. INCREASED SALES OPPORTUNITIES!  Accounting: Integration with Quickbooks, integration with can aid in billing reminders for customers. INCREASED COLLECTIONS ON ACCOUNTS RECEIVABLES!  IT: Reduced overhead and costs of maintaining customer data. Frees up IT staff for consulting and technician work. INCREASED TIME TO SERVICE CUSTOMER NEEDS!

Our Porter’s 5 Forces Model says…

What features will we use  CRM Workflow Management: This helps automate the sales, marketing and support processes.  Website integration: As customers interact with the plethora of web features of our web portal, the CRM will track customer interaction.  Online inventory management software: This enables us to log what machines we have in stock, what needs fixed and what can be re- distributed to our charity beneficiaries.

Reasons to use ZOHO: Lower cost on a monthly and yearly basis. Flexibility and expansion capability.

The first year:

The cost per month and per year.  The system costs approximately $12 per month per user. In our organization this would cost approximately $2880 for the first year.  Total cost to run the system for 3 years assuming no growth in the number of employees: $11,520.  Costs to design and maintain our own CRM would be considerably more expensive and time consuming.  Potential customers would be lost while we are inventing ways to win them.  Let’s not re-invent the wheel!